Director, Social Media Strategy & Brand Voice

Description

PINK is a lifestyle brand rooted in positivity, inclusivity, and confidence—designed to empower a new generation to show up authentically every day. We connect with our customer through culturally relevant storytelling, community-first engagement, and a sharp point of view on style, campus life, and self-expression. Social sits at the heart of how PINK shows up in culture—driving conversation, connection, and brand love in real time.

The Director of Social Media leads the strategy and day-to-day execution of PINK’s organic social presence across platforms. This role is responsible for building a distinctive, culturally relevant brand voice, driving audience growth and engagement, and delivering measurable impact against brand and business goals.

This leader is both strategic and hands-on—guiding vision while partnering closely with creative, brand, PR, and digital teams to bring campaigns and always-on content to life. The Director will also play a critical role in evolving PINK’s social-first marketing approach, ensuring the brand shows up authentically and competitively in a rapidly changing landscape.

Social Strategy & Brand Leadership

• Develop and execute a forward-thinking organic social strategy aligned to brand priorities, customer insights, and marketing objectives
• Shape PINK’s distinct voice and point of view across platforms, ensuring cultural relevance and consistency
• Identify emerging trends, formats, and platforms to keep the brand at the forefront of social innovation
• Champion social-first thinking across marketing and influence cross-functional partners to integrate social earlier in campaign development

Content & Channel Management

• Oversee always-on social programming, including editorial calendars, platform strategies, and real-time content opportunities
• Partner with Creative to concept and deliver platform-native, breakthrough content optimized for engagement and reach
• Ensure content reflects cultural moments, brand campaigns, and product storytelling in a cohesive way
• Lead social listening and community insights to inform content strategies and identify opportunities or risks

Performance & Optimization

• Define and track KPIs across engagement, growth, reach, sentiment, and traffic/conversion as applicable
• Partner with analytics to translate performance into clear, actionable insights and optimizations
• Drive a test-and-learn culture, continuously refining formats, posting cadence, and content mix

Team Leadership

• Lead, coach, and develop a high-performing team of social strategists and specialists
• Foster a culture of creativity, agility, and accountability
• Support team resourcing, workflow prioritization, and scalable processes

Cross-Functional Partnership

• Partner closely with Brand Marketing, Creative, PR/Communications, Digital, Merchandising, Stores, and Paid Media teams
• Integrate social into campaign planning, product launches, and cultural activations from concept through execution
• Collaborate on creator and influencer strategies to extend reach and credibility

for benefit details related to this position.