Assoc Marketing Manager, Education & Library; Hybrid

• Full-time
• Compensation: up to USD 66,500 - yearly

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others.

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Associate Marketing Manager, Education & Library (Hybrid)

The DK Marketing and PR Department seeks an Associate Marketing Manager, Education and Library to join their dynamic team. This position reports to the Director of Education and Library Marketing, and will collaborate in the planning, execution, and evaluation of materials and campaigns for PreK-12 teachers and administrators, college professors, and librarians of all types, including but not limited to advertising, newsletters, and events.

This position also provides the opportunity to interface with the entire DK US PR and Marketing team, as well as sales, marketing, publishing, and operations colleagues across the global DK and Penguin Random House organizations.

This is a hybrid position, requiring at least 2 days per week in office. We will consider candidates who can work from a commutable distance to our offices at 1745 Broadway, which includes the tri-state area (NJ, CT, & PA). The salary for this role is $66,500. Candidates must include a resume and cover letter to be considered for the role.

Responsibilities include:

• Brainstorm, coordinate, and execute marketing campaigns and strategy for frontlist and backlist key titles across DK brands, including: DK Learning, Phonic Books, DK flip, Alpha, DK Red, and DK+, and collaborate with marketing peers in the US and UK as appropriate
• With the support of the marketing director, conduct and share post-mortem analysis of all measurable campaigns to inform future opportunities, providing project conversion data for marketing activations whenever possible
• Develop and maintain marketing newsletter programs for specific segments of DK’s educator and librarian subscribers
• Execute presentations for seasonal school & library virtual preview webinars
• Ownership of processes that help determine the appropriate reading level (Lexile and Fountas & Pinnell) for frontlist and backlist book titles, including but not limited to submission of manuscripts and tracking of results
• Collaborate with sales representatives and PRH Institutional Marketing colleagues to create materials that support their efforts
• Plan and travel occasionally to education- and library-focused conferences
• Build relationships and communicate with educators and experts to develop new content like educator guides, case studies, and endorsements
• Maintain awareness of the school and library sectors, as well as competitor initiatives within this space, and suggest new and innovative ways to market
• Complete administrative tasks as needed

Please apply if you meet the following qualifications:

• At least 3-4 years of experience in marketing, with experience in the K-12 school market and interest in the library sector preferred
• Excellent verbal and…