Manager, Kiehl’s Global Social Media

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business:
Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

• Own the strategic development and end-to-end execution of global social-first campaigns and content for Kiehl’s, translating brand priorities and cultural opportunities into compelling creative work
• Lead integrated content planning, drive agency and creator execution, and equip markets with high-impact assets that build brand relevance and drive social engagement
• Oversee global community management and engagement to ensure social campaigns spark meaningful two-way conversations with consumers with goal of increasing social conversation
• Help to shape and elevate Kiehl’s image across all social platforms
• Work at the speed of culture to disrupt the social landscape
• Be creatively driven and demonstrate a clear creative vision
• Help to inspire new social content opportunities cross-functionally

• Global Social Campaign Management

• Lead social-first campaign approach for priority global launches and brand moments, translating global marketing objectives into clear social campaign strategies while taking into account platform roles and data-driven insights to develop messaging and output
• Own briefing and execution of content shoots from creative concept to cross-functional collaboration through production and rollout.
• Build campaign calendars, establish key milestones and manage cross-functional reviews, approvals with senior leadership and delivery against launch timelines.
• Partner closely with Global Marketing, Creative, Comms & Advocacy teams as well as regional and local teams to ensure integrated, cohesive 360 storytelling and content adoption
• Lead distribution of campaign toolkits, asset libraries and recommended activation guidance; support localization while maintaining brand consistency.

• Platform Content Strategy and Creative Development
• Oversee content shoots for Instagram and You Tube with a focus on long-form LLM, hacking social trends, and inclusive global editorial moments
• Develop creative briefs and guide concepts, scripts, talent selection, storyboards, production plans and final assets; provide decisive feedback to raise creative quality. Infuse data across all concepting and reviews.
• Drive a test-and-learn pipeline for new formats based on social trends, identifying cultural and platform opportunities, balancing speed, brand relevance and business priorities.

• Community Management & Social Engagement

• Own the global community management strategy in partnership with Social Analytics partner across priority social platforms, actively hacking social conversations on global owned channels to drive social conversation.
• Spearhead Community Management Playbook defining brand voice, engagement principles, escalation protocols to distribute to global markets. Partner with local markets to establish ways of working to elevate brand relevancy.

• Performance, Insights & Optimization

• Partner with Social Analytics and Consumer & Market Insights partners to define campaign KPIs and measurement plans aligned to awareness, engagement, content effectiveness
• Use platform performance, social listening, competitive analysis and audience insights to optimize live campaigns, hack social trends and shape future creative strategy.
• Lead…