Social Media Manager

Established in 2004,
OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Social Media Manager

Location: New York, New York

About the role:

You'll be the digital voice behind our brands' social presence, creating content that stops scrolls and starts conversations. Working at the intersection of content creation, community management, and performance analytics, you'll craft platform-specific strategies that grow followers, engagement, and conversion. We're looking for someone who lives and breathes social trends and platform nuances, finding innovative ways to insert our brands into cultural moments while building loyal communities.

Success means developing thriving social channels that not only drive engagement and brand love but deliver measurable business impact through innovative, AI-enhanced approaches.

What you will be doing:

Social Media Management

• Create and implement multi-channel social growth strategies with the support of the Senior Social Media Manager to drive increases in following, reach, engagement, and conversion, focusing on core channels Instagram, Tik Tok, and X
• Support execution of social strategy, using both traditional insights and AI-powered tools to drive efficiencies
• Develop Tik Tok-specific approaches to optimize performance, drive brand awareness, and engage new audiences in innovative ways
• Nurture brand communities with a "community-first" mindset—listening and responding to relevant earned and owned comments to drive engagement
• Track KPIs and deliver regular reports on channel performance with actionable recommendations
• Collaborate with content creators to develop winning social content for Instagram and Tik Tok
• Own and manage organic content calendars, including writing copy in brand tone of voice and creating briefs for content creators
• Lead community engagement on X and build share of voice for the brand, demonstrating in-depth knowledge of the platform and social communities
• Identify opportunities for the brand to surprise and delight its audience
• Manage and nurture a network of brand advocates, identifying key engagement opportunities in organic planning
• Increased knowledge on how to navigate controversial topics responsibly. Knowledge of the PR risks and opportunities associated with these types of stances.
• Interpret partnership briefs and legal documents as it relates to channel assets and usage.
• Spot and execute reactive content to insert brands into cultural conversations
• Track record of increasing brand affinity through social led opportunities and trends
• Spearhead social planning for the following year, as well as the ability to be nimble as brand priorities change and shift.

Client Partnership

• Serve as liaison for day-to-day management of social accounts, championing social best practices and expertise
• Receive and interrogate briefs from clients while supporting brief development for creative teams and influencer partners
• Help craft Tone of Voice guidance and FAQ copy for brand's social channels
• Support development of social channel strategy work streams
• Present content ideas and brand social strategies to clients with confidence and clarity
• Counsel brand team on the best way to…