Senior Associate, Social Strategy, DIG

Position: Senior Associate, Social Strategy, DIG, Ruder Finn
Location: New York

Ruder Finn’s Digital (DIG) practice brings together storytelling, strategy, social, influencer, analytics, and emerging technology to help brands connect with people in relevant and measurable ways. We believe the best work comes from curious minds, collaborative teams, and people who aren't afraid to challenge convention – or have some fun while doing it.   We are looking for Senior Associate, Social Strategy to join DIG and support our Brand Experience clients across food & beverage, consumer goods, health & wellness, and retail.

This is a role for someone who thrives at the intersection of social strategy, creativity, and culture. The ideal candidate combines strong cultural instincts with a sophisticated social/digital skillset and a proven ability to create programs that spark conversation, strengthen brand relevance, and deliver measurable results. You will have the chance to build foundational experience working alongside industry experts and supporting some of the world’s most recognized brands.

In this entry-level role, you’ll gain hands-on exposure to client communications, collaborate with partners and various practice groups across the country and globally, and contribute your creative ideas to meaningful campaigns.  

Key Responsibilities Support brand experience and DIG teams to develop bespoke social media and influencer campaigns, including researching trends and identifying new content formats to bring client work to life. Draft social creative visual concepts and copy, partnering with RF Studio to bring creative to life seamlessly for clients. Monitor social channels daily and support community engagement activities for a variety of clients, responding to opportunistic comments and flagging important issues for senior team members Identify patterns and cultural shifts on social, crafting POVs and real-time recommendations that educate internal and client teams on emerging trends and themes online.

Participate in internal and client meetings or calls to learn about strategy, creative ideas, and campaign activation that support client business objectives Support influencer marketing initiatives by assisting with research and list building, drafting pitches, helping with outreach, coordinating contracts, reviewing content, and maintaining tracking spreadsheets under guidance Develop a working knowledge of social platform features, such as character limits, ad specifications, whitelisting, and ad objectives, with support from the team Assist in conducting basic competitive and category research as directed by senior team members.

Stay informed on current trends and updates in digital marketing and social media channels, and share relevant findings with the team to help enhance content or campaign performance Qualifications Bachelor’s degree in marketing, communications, media studies, advertising or other related field is preferred 1+ years of digital marketing or social content development, with hands-on involvement in influencer campaigns necessary. Experience in paid media management is a plus, but not required.

Proficient in Microsoft Office Suite (PowerPoint, Word, Excel, Outlook)  Hands-on social video development is a plus, but not required.

Experience with digital tools like Tagger (or similar influencer platforms) is a plus   Enthusiastic and proactive, able to manage multiple assignments and meet deadlines with guidance from the team Motivated self-starter with a willingness to learn, strong problem-solving skills, and a desire to take on new challenges and responsibilities Creative thinker who values data and feedback to inform ideas and approaches Passionate about digital trends, active on social platforms, and eager to explore emerging channels and tools…