Associate Director, Integrated Strategy

Location: New York

Company description

Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.

Through our platform Captiv8, the industry’s #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.

Our work powers award-winning campaigns across Meta, Snap, Tik Tok, You Tube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in.

At Influential, you’ll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You’ll build, grow, and make an impact alongside top talent, leading brands, and the world’s most influential creators.

Ready to join us?

Overview The Associate Director, Integrated Strategy serves as the architect of integrated creator strategy for select Brand Client(s). Internally, the Associate Director will collaborate with the SVP and VP, Integrated Strategy, and their Divisional Lead on building out brand-level integrated influencer strategies. Externally, the Associate Director will be a trusted strategic advisor for the Client Brand Lead(s), building relationships and driving value for Paid Creator and the larger Advocacy & Influence (A&I) ecosystem.

This role brings together overall brand vision, creator and campaign management, creative, data and reporting. The ideal candidate understands how to orchestrate creator/influencer marketing functions to achieve strategic and operational excellence. By tapping into a mix of deep platform and creator expertise and strong relationship management, you’ll lead strategic planning, manage day-to-day execution with your team, and ensure every initiative ties back to measurable business goals and outcomes.

Responsibilities
· Serve as a point of contact for the Brand Client(s) across creator marketing programs, ensuring clarity, alignment, and excellence in execution.
· Provide exceptional client service, anticipating needs, communicating proactively, and delivering a white-glove experience that builds long-term trust.
· Partner with Brand Client Lead(s), their teams, and key stakeholders to influence strategic direction, and lead strategic A&I planning and client briefs alongside Creator Management & Relations, Creative, and Data & Reporting on the Onefluential side.
· Oversee multiple campaigns and work streams, ensuring excellence, innovation, and cross-functional collaboration.
· Translate brand priorities into actionable, data-backed creator-first strategies that drive awareness, engagement, and conversion.
· Develop and guide creator strategy including creator mix, platform approach, content direction, and best practices.
· Translate and own reporting outputs into actionable insights and strategic recommendations, connecting creator performance to business KPIs.
· Maintain competitive and cultural knowledge and insights to fuel brand strategies and recommendations Qualifications
· 7-10+ years of experience in influencer/creator marketing, social strategy and/or digital strategy.
· Minimum of 2 years of direct-management experience.
· Deep understanding of creator/influencer ecosystems, social platforms (Tik Tok, Meta, You Tube), and emerging trends.
· Hands-on experience with platforms as it relates to:

Influencer/Creator Marketing (Captiv8, Traackr, CreatorIQ, Tagger, etc.)Social Media Management/Listening (Sprinklr, Sprout, Talkwalker, Buffer, etc.)Analytics & Insights (Power BI, Tableau, Infegy, Comscore/ Shareablee, Demographics…