Marketing Director for RGL Group

RGL Group | Orange theory Fitness
· Anytime Fitness
· VIO Med Spa

Location: Long Island, NY; travel between locations required

Job Type: Full-Time

Reports To: RGL Group Ownership

Base Salary: $85,000–$110,000, plus performance-based bonuses with the opportunity to earn over $125,000 in total annual compensation

RGL Group operates a growing portfolio of fitness and wellness businesses across Long Island, including multiple Orange theory Fitness studios and VIO Med Spa locations. We’re looking for a Director of Marketing to lead growth across our brands and support the launch of new locations and businesses.

You’ll work directly with ownership as part of RGL Group’s leadership team, overseeing marketing across Orange theory Fitness, Anytime Fitness, and VIO Med Spa. This role combines strategy, team leadership, and hands‑on execution to generate qualified leads, grow memberships and service bookings, and build lasting customer relationships.

• Develop marketing strategies, budgets, and campaign calendars for each brand and location.
• Drive customer acquisition, referrals, and retention through paid advertising, social media, email, SMS, and local marketing.
• Track lead quality, acquisition costs, conversion rates, and return on marketing spend to improve results.
• Work with location teams to strengthen lead capture, CRM workflows, follow‑up, and booking conversion.

• Build and lead dedicated marketing teams for each brand by identifying and developing talent within our existing teams.
• Set clear priorities, schedules, and performance expectations, and coordinate agencies, vendors, and freelancers.
• Guide content and promotional materials that showcase our locations, services, teams, members, and culture.

• Build relationships with local businesses, employers, schools, influencers, and community organizations.
• Develop corporate wellness partnerships, referral programs, community events, and local promotions.
• Equip location teams to execute campaigns and identify opportunities for cross‑brand collaboration.

• Lead marketing for new locations and businesses, from pre‑launch planning through grand opening.
• Develop launch campaigns, introductory offers, local partnerships, and community awareness.
• Establish digital channels, lead capture, follow‑up workflows, and reporting.

• Maintain each brand’s distinct voice and follow applicable franchise standards and approval processes.
• Coordinate national and regional campaigns with local execution.
• Partner with VIO medical leadership on service‑related content, accurate messaging, client privacy, and appropriate written consent for photos and testimonials.

• 5+ years of marketing experience, with demonstrated results in customer acquisition, lead generation, or business growth.
• Experience managing budgets, evaluating campaign performance, and delivering digital and local marketing campaigns.
• Experience leading employees, agencies, freelancers, or brand ambassadors.
• Ability to set strategy, execute campaigns, and manage priorities across multiple brands and locations.
• Clear communication, strong follow‑through, and a collaborative approach to working with ownership and location teams.

Preferred experience: Multi‑location or franchise businesses; fitness, aesthetics, wellness, hospitality, or other membership or appointment‑based businesses; new‑location launches; CRM and marketing automation.

Work directly with ownership, contribute as part of the leadership team, and…