Director, Commerce

Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

The Director, Commerce Media is dedicated to Simply Good Foods (SGF), leading commerce across the business and serving as the Amazon strategy lead. Reporting to the VP, Media Strategy within SGF’s Integrated Media Team, the Director connects commerce strategy, activation, and platform expertise to drive client business growth. This role combines strategic account leadership with deep retail search expertise and a strong working knowledge of DSP/programmatic activation, guiding the team from planning through execution, measurement, and optimization.

The Director partners closely with client stakeholders and agency strategy, video, investment, analytics, shopper marketing, and operations teams to translate business objectives into integrated commerce plans. Amazon expertise is central to the role, complemented by working knowledge of major retail media networks, including Walmart Connect, Target/Roundel, and Criteo. The Director guides investment priorities, reviews and approves strategic recommendations and test-and-learn agendas, and connects performance insights to business outcomes rather than reporting platform metrics alone.

As the senior commerce point of contact for SGF, the Director builds trusted client and retailer relationships, leads recommendations and decision-making, and resolves issues with sound judgment on when to escape. The Director independently manages and develops the commerce team, strengthening technical expertise, strategic thinking, client communication, and presentation skills. Success requires proactive ownership, consistent follow-through, and the ability to build practical processes that clarify responsibilities and keep cross-functional work moving.

• Lead SGF’s commerce strategy and oversee retail search and DSP/programmatic activation, serving as the Amazon strategy lead and ensuring channel plans work together to deliver agreed business and performance objectives.

• Drive proactive thought leadership, bringing forward growth opportunities, emerging retail media capabilities, and test-and-learn agendas; review and approve major recommendations and translate learnings into clear next steps.

• Own the senior commerce client relationship and serve as the point of escalation, confidently presenting recommendations, securing decisions, managing difficult conversations, and keeping stakeholders informed of opportunities, risks, and resolution plans.

• Build strategic relationships with Amazon and other relevant retail media partners, identifying opportunities that advance SGF’s business and translating platform developments into actionable client recommendations.

• Lead commerce input into quarterly business reviews and annual planning, turning team analysis into concise, senior-level narratives that explain performance, business implications, investment choices, and recommended actions.

• Own commerce planning priorities, including annual budgets, retailer and channel allocation, KPIs, partner selection, and innovation roadmaps, aligning recommendations with SGF’s broader marketing and retail objectives.

• Drive cross-functional delivery within the Integrated Media Team, particularly across Amazon commerce, video, and strategy work streams. Establish clear owners, deadlines, dependencies, launch trackers, and QA checkpoints; resolve blockers and ensure…