Social Media Director

Social Media Director

The CUNY Office of Communications and Marketing (OCM) works in partnership with the University’s academic and administrative offices and the 26 colleges to promote CUNY’s unique mission and transformative role as an engine of social mobility. The office includes eight divisions:
Communications, Creative, Marketing, Social Media, Multimedia, University Events, CUNY TV and Citizenship Now! Together, the teams manage all aspects of press and public relations, editorial content, art design, publishing, social media, advertisement, web development, TV, video and podcast production to tell the story of the premier urban public university in the United States.

The Social Media team within the Office of Communications and Marketing supports the University's strategic communications and marketing efforts through the coordination, creation, publication, and monitoring of content across official social media channels. The team collaborates with Central Office departments, the Chancellor's Office, and the colleges to promote University initiatives, academic programs, events, and institutional priorities; additionally, it engages audiences through digital storytelling, monitors platform performance and audience engagement, and helps ensure alignment with CUNY branding, messaging, and communications objectives.

Reporting to the Senior Vice Chancellor, the Social Media Director provides strategic leadership for the University's social media ecosystem, overseeing the vision, planning, execution, and measurement of social media communications across all institutional channels. This role is responsible for advancing the University's brand, enrollment, engagement, retention, and reputation through compelling storytelling, audience-focused content, and data-driven strategies.

The Director develops and implements an integrated social media strategy that supports institutional priorities and connects meaningfully with prospective students, current students, alumni, faculty, staff, and community and government partners. The position serves as the University's subject matter expert on social media trends, audience engagement, content innovation, and platform optimization while ensuring brand consistency and excellence across all digital channels. The ideal candidate is a strategic and creative communications leader who combines editorial expertise, analytical thinking, strong project management skills, and team leadership capabilities to drive measurable outcomes in a dynamic higher education environment.

Key duties include, but are not limited to, the following:

• Develop and lead a comprehensive University-wide social media strategy, content planning, and community engagement efforts across up to 10 CUNY social media accounts, including the Chancellor’s social media channels, ensuring alignment with institutional priorities, enrollment goals, and branding.

• Establish long-term vision, goals, and performance benchmarks for all University social media channels.

• Establish workflows, editorial calendars, content governance processes, and quality standards.

• Identify and develop strategic content opportunities that showcase and support student experiences, faculty achievements, research impact, and university reputation.

• Evaluate emerging social media platforms, technologies, and trends, to enhance audience engagement and visibility.

• Serve as a strategic advisor to university leadership on social media best practices and digital communications trends.

• Collaborate with creative teams to produce high-quality multimedia content, including video, photography, graphics, and interactive media.

• Ensure content reflects institutional messaging, brand standards, accessibility requirements, and…