Associate Director, AEO Creative Strategy

SALARY: $125,000 + $135,000

Placement within the range for this position is based on a number of factors, including but not limited to, years of experience, relevant qualifications, skills, local market and budgetary considerations.

LOCATION: New York (Hybrid // In-Person 2x/week )

Who are we?

Influencer is the world's largest independent creator marketing specialist - founded by creators, powered by technology, and trusted by the world's biggest brands and platforms. With 6,000+ campaigns delivered, 90,000+ creators contracted, and a 92% client retention rate, we are entering our most ambitious chapter yet.

At the heart of our growth is Waves - our proprietary AI-driven operating system that powers every step of the creator campaign lifecycle, from creator discovery and contracting through to live reporting and payments. As we pursue our mission to pay creators $1 billion, Waves is the engine behind that goal.

Job title

Associate Director, AEO Creative Strategy

Reporting of the role

SVP, Global Creative Strategy & Cultural Insights

Overview of the job

Reporting into the Creative Strategy & Insights organization, the Associate Director, AEO Creative Strategy will help build and deliver Influencer’s emerging Creator-First AEO capability while also playing an active role across our broader Creative Strategy practice.

This role sits at the intersection of AI search intelligence, creator strategy, cultural insight and client strategy. You will take complex data about how brands are understood, surfaced and cited across AI-driven discovery and turn it into clear, actionable creator strategies.

You will partner closely with Marketing Science to understand the intelligence, then connect those findings to the work: identifying the narratives brands need to strengthen, the questions creator content should answer, the creators best positioned to build authority, and the content and platforms most likely to matter.

Alongside the AEO remit, you will support on other strategic work across priority clients, pitches and proactive opportunities, helping raise the standard of creator-first strategy across the business.

Best Things About The Job

• Help build a new strategic capability at the intersection of creator marketing and AI-driven discovery.

• Turn emerging technology and data into strategies that clients can actually understand and action.

• Work across Creative Strategy, Marketing Science, Performance, Creator and Commercial teams to connect intelligence directly to activation.

• Contribute to major pitches, client relationships and strategic work beyond AEO.

Measures of success - in the first few months, you will have:

• AEO intelligence is consistently translated into clear, actionable creator strategies.

• Strong client confidence in Influencer’s Creator-First AEO recommendations and strategic expertise.

• A repeatable AEO strategic methodology that can scale across clients, categories and markets.

• Strong integration between Marketing Science insights and Creative Strategy activation.

• High-quality strategic output across both AEO and BAU client work.

• AEO engagements contribute to expanded client relationships and new commercial opportunities.

Roles & responsibilities:

AEO Intelligence & Interpretation

Partner closely with Marketing Science and analytics teams to understand how brands currently appear across AI-driven discovery.

• Interpret AEO intelligence including prompts, citations, competitive positioning, sources, topics and visibility gaps.

• Identify the questions and narratives that matter most to a brand, category and consumer.

• Understand where competitors are gaining authority and what content, voices or sources appear to be contributing to that advantage.

• Stay close to developments across AI search, consumer discovery and…