Media Planner

Planning | The Architects
Location:
Irvington, NY

We are a 1,000-piece puzzle. Each of us is essential, interconnected, and intentionally designed. Together, we create something powerful: media that matters, growth that lasts, and a culture we are proud to build.

As part of our Planning team,
The Architects
, you turn audience understanding and business objectives into intentional media strategies that drive measurable growth. You connect insights, creativity, and data to build thoughtful plans that reach the right people at the right moments. Your work brings clarity to complexity, ensuring every media decision has a purpose and every investment has the opportunity to make an impact.

As a Media Planner, you'll play a key role in developing, managing, and optimizing integrated media plans that connect client objectives with audience insights and measurable outcomes. You'll take ownership of day‑to‑day planning deliverables, collaborate across disciplines, and use research and performance data to make informed recommendations.

You'll bring both strategic thinking and attention to detail to your work, ensuring plans are thoughtfully developed, accurately executed, and continuously refined to drive stronger results.

Key Responsibilities

Strategic Media Planning & Development

Develop and maintain integrated media plans aligned with client business objectives, target audiences, budgets, and performance goals.

Evaluate and recommend media channels, tactics, and placements based on audience behavior, market research, campaign objectives, and historical performance.

Build media flowcharts, budget allocations, reach and frequency analyses, and supporting planning documentation.

Apply media math and audience research to evaluate opportunities and develop sound, data‑informed recommendations.

Translate strategic direction into actionable plans that connect media investments to intended business outcomes.

Support the development of client presentations and planning recommendations, clearly communicating the rationale behind media decisions.

Research, Insights & Optimization

Leverage Nielsen, syndicated research, competitive intelligence, and other audience measurement tools to inform media recommendations.

Analyze audience trends, competitive activity, marketplace dynamics, and campaign performance to identify opportunities for improvement.

Monitor campaign pacing, delivery, and key performance indicators to ensure alignment with approved plans and client objectives.

Recommend optimizations based on performance trends, audience insights, and established budget parameters.

Partner with Research, Analytics, and Activation teams to translate campaign learnings into stronger future planning decisions.

Stay informed on evolving media channels, measurement approaches, and industry trends.

Campaign Stewardship & Operational Excellence

Manage day‑to‑day planning deliverables from initial development through activation, optimization, and post‑campaign analysis.

Maintain accurate media plans, budgets, campaign details, and documentation across agency systems.

Prepare and complete Authorization to Buy (ATB) forms, ensuring alignment with approved media plans and budgets.

Review campaign setups, media schedules, and supporting documentation to identify discrepancies before activation.

Coordinate with buying, broadcast, and activation teams to ensure plans are executed accurately and on schedule.

Assist with budget reconciliation, invoice discrepancies, and campaign‑related financial documentation.

Review work prepared by Associate Media Planners, providing guidance and feedback to maintain accuracy and quality.

Analyze daily and weekly campaign reporting to identify meaningful performance trends, opportunities, and…