Brand Marketing Assistant Manager

We are looking for a creative, strategic, and highly organized Brand Marketing & Social Media Assistant Manager to drive brand marketing initiatives across our beauty portfolio. This role will support the development and execution of integrated brand marketing strategies across social media, influencer marketing, digital campaigns, and product launches. The ideal candidate has a strong understanding of beauty consumers and digital culture, with the ability to translate brand strategy and product priorities into compelling consumer-facing campaigns.

This position will work closely with Brand, Product Development, PR, Creative, Performance Marketing, eCommerce, and external agency partners to strengthen brand awareness, consumer engagement, and overall brand growth.

• Key Responsibilities Develop and execute integrated brand marketing initiatives aligned with brand positioning, business objectives, and product priorities.
• Support the development of annual and seasonal brand marketing plans, including product launches, key brand moments, promotional campaigns, and always-on initiatives.
• Translate brand strategy and product positioning into clear consumer-facing messaging, campaign concepts, and content direction across marketing channels.
• Lead day-to-day social media strategy and execution across Instagram, Tik Tok, You Tube, Facebook, and emerging platforms.
• Manage external social media and influencer agencies, including campaign briefs, content calendars, deliverables, timelines, and performance expectations.
• Review and provide strategic feedback on social content, creative assets, and campaign messaging to ensure brand consistency, quality, and consumer relevance.
• Develop and execute influencer and creator marketing strategies, including talent identification, outreach, product seeding, paid partnerships, campaign execution, and performance tracking.
• Build and maintain relationships with creators, brand ambassadors, agencies, and other strategic partners.
• Partner closely with Product Development and Creative teams to understand product concepts, key selling points, and launch priorities and translate them into effective marketing stories.
• Collaborate with PR, Performance Marketing, eCommerce, and Sales teams to ensure consistent brand messaging and integrated go-to-market execution across consumer touchpoints.
• Coordinate campaign content creation, photoshoots, influencer assets, and other marketing deliverables from briefing through final execution.
• Monitor beauty trends, competitive activity, social conversations, cultural moments, and consumer behavior to identify new brand and content opportunities.
• Track campaign and brand performance across social, influencer, and digital channels and translate results into actionable recommendations for future campaigns.
• Stay current on emerging marketing platforms, technologies, and AI tools that can improve creative development, consumer insights, and marketing workflow efficiency.

• Bachelor degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in brand marketing, social media, influencer marketing, digital marketing, or a related field, preferably within beauty, fashion, lifestyle, or consumer brands.
• Strong understanding of brand marketing fundamentals, including brand positioning, consumer messaging, campaign development, product launches, and integrated marketing.
• Strong knowledge of Instagram, Tik Tok, You Tube, Facebook, influencer/creator ecosystems, and emerging digital platforms.
• Strong interest in and understanding of beauty trends, consumer behavior, social media culture, and the competitive beauty landscape.
• Experience working with…