Social Strategist

Within Publicis Groupe’s Intelligent Creativity business, we specialize in bringing creative ideas to life, and to consumers.

By combining 100 years of craft excellence with 6,000 experts across 52 locations of the world’s biggest studio network, we leverage the industry’s richest data, through the power of agentic AI, to radically redefine content production with Intelligent Content.

Creator Studio is a social-first creative studio that brings together strategy, creativity, and production to help brands show up meaningfully in culture. We develop platform-native content for Tik Tok, Instagram, You Tube, and emerging channels, creating work that feels authentic to each platform, sparks conversation, and drives engagement.

At the intersection of creativity, data, and technology, we combine cultural insights with agile content creation to deliver impactful, always-on social. From developing platform-first ideas to producing content at scale, our team helps brands stay relevant and connected to their audiences in real time.

As part of Publicis Groupe, Creator Studio draws on a global network of creators, makers, and technologists, bringing together the talent and capabilities to create culturally relevant content that moves at the speed of social. Creator Studio is part of Publicis Production, Publicis Groupe’s global content and production network.

As a Social Strategist, your main job is to support the day-to-day strategic function of the team while actively mastering key skills of the craft. This position is all about being proactive, inquisitive, eager to contribute, and taking ownership of tasks and assignments. You’ll be expected to take the lead on some projects and play a supporting role on others. As a member of the team, you will also have more opportunities to contribute to the voice of the team via category relevant thought leadership (trends and POVs).

Publicis Production is redefining how clients can embrace “agile content” and use it to better connect with digital/social audiences. Our agile department has a wide remit focused on strategizing and executing data-driven digital content, from social to programmatic to platform partnerships and more.

Our strategists don’t stop at just strategy. We’re looking for people who love hybrid roles that combine content and social strategy with creative brainstorming, client relationships, and partnering closely with in-house creatives and external creators to develop fit-for-platform content that’s experimental, relevant, and informed. This role may also include concepting, creating, capturing, and even appearing in social content for our clients.

Our content strategy offering is built to move at the speed of social-and our clients love us for our agility, efficiency, and effectiveness in the content space. Whether shepherding a brand’s always-on social presence, to consulting on digital/social extensions to major TVC campaigns, to building content partnerships with social platform creators, no two days are ever alike. We’re always looking for new ways to deliver best‑in‑class social and content, and we aim to put innovation and experimentation at the center of our growth.

• Brief Writing: From interrogating business objectives to identifying the resistance facing the shopper, category, and brand – mastering the nuance of brief development is critical. You will be expected to assist early in the development process—pulling and/or conducting primary and secondary research, mining data, and utilizing third party tools as required
• Community Management: From understanding audience sentiment and identifying opportunities for meaningful engagement to navigating real‑time conversations and strengthening…