Consumer Intelligence Manager

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including:
Estée Lauder, Aramis, Clinique, Lab Series, Origins, M
· A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Position Summary:

The Manager, Consumer Intelligence will manage consumer intelligence and analytics for DECIEM, Dr. Jart+ and other brands and skincare initiatives. This role collaborates across global and regional brand teams and cross-functionally to inform decisions and deliver insights against critical business objectives.

The Manager will analyze social and digital analytics, syndicated data, market, retailer, customer, and consumer research data, competitive intelligence, and trends to identify opportunities and inform brand strategy. The role will integrate social listening, sales, panel, CRM, shopper, and consumer data to identify key themes and influence brand and product positioning and sales and share growth.

• Conduct data analytics and social listening to identify consumer, market, competitive, digital, and retail insights using business intelligence and self-service tools to bring the voice of the consumer into critical business decisions
• Conduct category reviews, performance tracking, and competitive analysis to identify whitespace and growth opportunities
• Contribute to brand strategy, skincare category strategy, and corporate and brand initiatives
• Manage external social listening and research partners and vendors, including briefing, methodology, project management, and deliverable quality
• Identify target consumer personas and contribute to acquisition, loyalty, and brand growth strategies
• Manage scorecards, dashboards, and performance tracking tools to monitor business and brand performance
• Manage qualitative and quantitative research with external vendors and internal stakeholders, including briefing, screeners, stimuli, discussion guides, and questionnaires
• Facilitate working sessions to drive education and alignment on key initiatives

* * *

• Must possess excellent oral and written communication skills and a proven ability to build collaborative relationships across functions and with leadership
• 3 to 5 years of experience in social listening, digital analytics, syndicated sales analysis, consumer insights, marketing, or strategy
• Experience in CPG, media agency, beauty, syndicated data supplier, or consulting
• Expertise in social listening, data analytics, and PPT; consumer research experience a plus, including qualitative and quantitative methodologies
• Experience with AI-enabled analytics and social listening tools, including Brandwatch, Talkwalker by Hootsuite, Meltwater, Sprinklr, Emplifi, Synthesio, and You Scan, as well as digital, ecommerce, and insights tools such as Google Analytics 4 and Spate
• Experience with syndicated data platforms such as Circana, Nielsen, Numerator, Yipit, Stackline is a plus.
• Experience integrating sales, CRM, ecommerce, and social listening data
• Ability to translate complex data and research into clear, actionable business recommendations
• Strong strategic thinking, storytelling, collaboration, communication, and project management skills
• Self-directed, flexible, results-focused, and comfortable managing multiple priorities in a highly…