Sr. Director, Sports Marketing

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SPORTFIVE utilizes the unique emotional power of sports to create and enable pioneering partnerships in sports. By delivering responsible commercialization, full-service solutions and long-term value for all stakeholders in sports, SPORTFIVE strategically and creatively connects brands, rights holders, media platforms and fans by leveraging a global network paired with decades of experience and entrepreneurial spirit. As a market leader with customer centricity and vast data intelligence at its core, SPORTFIVE leads the sports business into the future through its digital solutions and aims to be the most progressive and respected partner in sports.

SPORTFIVE is one of the largest global sports marketing agencies, with 1,200 local experts based in 15 countries active in football, golf, e-sports, motor sport, handball, tennis, American football, World Cup, Olympics and many more.

The Senior Director in this role is a key client leader for a SPORTFIVE LA 2028 Global Brand Solutions client. In addition to serving in an integration role across multiple client work streams, this role is an external facing representative of SPORTFIVE to client business units in the Americas, as well as within the Olympic & Paralympic Movement. Responsible for serving as an extension of the client’s U.S. based partnership center of excellence, the Senior Director will deliver partnership consulting, strategy, client engagement, activation tracking and collaboration to clients that cross geographies and business units.

• Account leadership and day-to-day program support
• Facilitate engagement with activating markets and centralize oversight of all engagement for global client team.
• Lead the team as a center of excellence “one stop shop” on the specifics of the partnership (commercial activation guidelines, contract/category rights, industry trends and developments)
• Create, evolve, and update partnership strategy, overview resources and tools for client activating stakeholders.
• Develop approach to partnership education tools and ongoing training of new activating stakeholders, client and agency partners
• Present strategy recommendations, education, and training tools to client teams
• Identify and manage scope of work process, both tracking against current agreements and creating project agreements for new opportunities.
• Support oversight of Olympic and Paralympic rights activation process on behalf of client
• Remain hungry for building of ongoing expertise in Olympic & Paralympic activation guidelines (with aim of being a foremost expert within the agency)
• Define best practices in support of stakeholder activation from concept to approval; creating, aligning and managing the education, training, tools, processes and management of the rights activation discipline.
• Create, build, and grow strong mutually beneficial working relationships with partner rights holders (US Olympic & Paralympic Properties, the IOC and IPC)
• Manage and streamline ongoing communications model internally to ensure new learning are tracked and applied universally
• Advise on client activation submissions and identify alternate paths for activations stakeholders as necessary.
• Lead and/or support ongoing training sessions.
• Deliver ongoing partnership consulting to activating stakeholders in key markets
• Serve as point of contact for select markets/activating stakeholders and/or provide senior support to junior team members serving as day-to-day contacts.
• Develop, refine and evolve…