Sr. Software Development Manager, Outbound Agentic Marketing Demand

Location: New York

Outbound is re-imagining the communications and marketing landscape with generative and agentic AI, changing how millions of customers discover products and engage with brands across  and beyond.

Amazon reaches shoppers billions of times through email, mobile push, SMS, and other messaging channels. We're turning that into a marketplace. Each shopper's limited attention is the supply. The messages that compete for it, and the marketers, category leaders, and AI agents who create them, are the demand. A separate team runs the auction that decides which message earns each moment.

This role builds the demand side: everything that determines how good, how varied, and how dependable the content and campaigns entering that marketplace are.

Today, most marketing email still looks like a catalog printout, and the tools behind it make ambitious creative slow and fragile. We want Amazon's messages to have the visual quality of the best brand content on social, and to be relevant to the specific moment a customer is in. A customer getting into cycling, or planning a first camping trip, should get a story-led series built for that interest, not a generic deal alert.

Picture a feed: AI agents continuously generate on-brand, category-specific content from customer and category signals, and the marketplace decides what each customer sees and when. Your team makes that inventory rich, high quality, and trustworthy.

As the Senior Manager, Software Development for Generative Marketing & Demand, you'll build and lead an organization of software engineers, working closely with applied scientists and design technologists. You'll own:

- The authoring platform (open source). A toolkit that takes a design from Figma, a brief in Slack, or a contributor's draft and produces finished, accessible, on-brand content for email, push, and long-form article pages. It covers a shared component and design-token spec, a compiler that produces inbox-safe output that renders as designed in every client, automated checks (accessibility, size, links, deliverability, brand rules), real-client previews, and in-thread review and approval.

We intend to build the core in the open under a permissive license, so the industry's best email and design-tool engineers can improve it alongside us, while Amazon's customer data, brand, and sending systems plug in privately through adapters.

- Generative and agentic content. Agents that draft, adapt, and localize creative, generate lifestyle imagery for catalog products, write copy in a brand's voice, and assemble category-specific stories and drip series from customer and category signals and from opportunities the marketplace sends back. Every generated piece passes the same gates as human work before it reaches a customer.

- Campaign planning and execution. The tools marketing teams use to plan, configure, schedule, and operate campaigns and coordinated waves of campaigns, including peak events like Prime Day. The bar is simple: what a marketer plans is what customers get. Operators see the effective send window, the policies that apply (quiet hours, cadence, consent, channel limits), and a reconciled funnel from audience to delivery, with the reason behind every number, before and during a send rather than in a retro afterward.

- Data and audience connectors. A pluggable, documented mechanism for bringing in audiences, catalog and deal data, recommendations, and third-party sources, with timeouts, fallbacks, and validation, so new data sources can be added without platform changes. Connectors built by Amazon teams and by the open-source community use the same contract.

- Send-path reliability. Low-latency, high-throughput content rendering and handoff to Amazon's sending infrastructure at peak-event volumes, with verifiable delivery: every send is traceable, auditable, and reconciles with what was planned.

Key job responsibilities
- Build, hire, and grow a high-performing team of software engineers, including senior and principal engineers and, as the organization scales, managers. Set a high hiring bar and develop the next generation of technical leaders.

- Own the Generative Marketing & Demand vision, roadmap, and multi-year plan (OP1/OP2) with product, design, science, and marketing partners. Turn an ambiguous goal, best-in-class creative and campaign tooling in an industry with strong commercial incumbents, into a delivery plan with measurable milestones.

- Lead the open-source program for the authoring platform. Work with…