Director, Brand + Product Marketing- Too Faced Cosmetics

Location: New York

Position Summary The Director, Brand + Product Marketing is responsible for shaping and leading Too Faced’s Global brand and product marketing strategy while also directly driving the North America strategy and execution. This role translates consumer, cultural, category, and business insights into a compelling innovation pipeline, product positioning, launch strategy, and integrated go-to-market plans that strengthen brand equity and accelerate growth globally and across North America.

The Director partners closely with Executive Leadership, Product Development, Creative, Consumer Insights, Integrated Marketing, Ecommerce, Commercial, Regional, and Affiliate teams to bring distinctive, consumer-first products and stories to market. This position oversees Global portfolio strategy and launch frameworks, alongside North America market plans, retailer and channel priorities, budget management, performance measurement, and the development of high-performing teams.

Key Responsibilities Brand Strategy & Positioning Define the Global brand strategy, positioning, and annual marketing priorities aligned with business objectives and Too Faced's distinctive brand purpose.

Translate Global and North America consumer, cultural, category, retailer, and competitive insights into clear growth platforms and differentiated brand strategies.

Lead the development of Global brand architecture, messaging frameworks, and storytelling principles, ensuring they translate into locally relevant North America plans.

Serve as a senior advisor to executive leadership on brand health, portfolio opportunities, North America market dynamics, and long-term growth.

Identify Global and North America white-space opportunities that strengthen brand equity, recruit new consumers, and deepen loyalty.

Product Marketing & Innovation Own the Global product marketing strategy and multi-year innovation pipeline across priority categories, informed by North America consumer and commercial needs.

Partner with Product Development and cross-functional teams to shape concepts, claims, naming, packaging direction, assortment, and pricing architecture.

Develop compelling product positioning and consumer propositions grounded in Global category trends and North America market insights.

Lead stage-gate marketing deliverables from concept development through launch, ensuring strategic clarity, differentiation, Global scalability, and North America executional readiness.

Manage portfolio lifecycle decisions, including hero-product acceleration, renovation, assortment optimization, and discontinuation recommendations across Global and North America portfolios.

Global & North America Go-to-Market Strategy Lead Global go-to-market strategy for product launches, franchises, collaborations, and key brand moments, with direct ownership of North America activation.

Develop integrated Global launch briefs and North America market plans that align product positioning, creative strategy, channel roles, retailer needs, merchandising, education, and commercial objectives.

Partner with Integrated Marketing, Creative, Ecommerce, Earned Media, Sales, and Commercial teams to deliver cohesive North America consumer journeys across paid, earned, owned, retail, and experiential touchpoints.

Set Global launch standards, toolkits, and timelines while tailoring strategies for North America retailers, channels, and consumers.

Anticipate risks, resolve cross-functional dependencies, and ensure Global and North America launches are delivered on strategy, on time, and within budget.

Consumer Insights, Analytics & Business Performance Establish Global and North America KPI frameworks for brand health, innovation productivity, launch performance, consumer recruitment, and…