Integrated Marketing Senior Manager

Location: New York

When you join Verizon You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world.

Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you’ll be doing …The Integrated Marketing Communications (IMC) team is a part of VBG. This role will be responsible for leading ​c​ross-segment integrated marketing strategies and programs​ that would include initiatives touching Enterprise, Public Sector, and/or Business Markets across the CMO and Verizon Business Group. You will focus on marketing strategy, execution, performance management, and go-to-market plans relative to​ product launches, campaign pivots, and product promotions.

In this role, you will work in lockstep with Product Marketing, Demand Gen, CRM, Media, Creative, and Digital/Dotcom teams to build integrated programs in support of our Wireline Business. You will own internal communication of local campaign progress to all stakeholders, agency briefings, and GTM kickoffs while ensuring flawless execution. Additionally, you will serve as a flexible, agile contributor on the team, taking on other key IMC initiatives and special projects as business needs evolve.

In this role, you will report to an Associate Director within the IMC segment team.

The IMC Senior Manager will lead the planning, briefing, management, execution, creative optimization, and reporting on Wireline multi-channel campaigns that drive to the sale funnel or direct to digital channels, increase awareness,and build long-term business relationships. You will have the authority and independence to ensure that requirements, communication opportunities, and risks are identified, managed, and completed in a timely fashion to achieve on-time completion of key deliverables.

Collaborating in lockstep with Product Marketing to define campaign objectives, align on strategies, and establish baseline briefs.

Partnering closely with the Media team to monitor campaign performance, track KPIs/GAs, and optimize local/regional media plans.

Working closely with Creative teams and agencies to analyze performance data and execute real-time creative pivots, A/B testing, and message testing when applicable.

Owning and managing the digital and Dotcom integration for your initiatives—ensuring seamless user journeys, landing page alignment, appointment-booking functionality, and strong cross-functional digital execution.

Authoring, owning, and presenting strategic briefs, local pilot presentations, and deck updates for multiple LOBs and leadership stakeholders.

Synthesizing media performance and local event ROI (GAs, leads, engagement) to share regular results, updates, and strategic recommendations out to leadership.

Managing complex, multi-faceted timelines with exceptional organizational skills to ensure all deliverables stay on strategy and on deadline.

Leading and supporting additional high-priority IMC initiatives and cross-functional projects outside of Wireline marketing as needed by the business.

Maintaining a deep understanding of market dynamics, competitive threats, and emerging trends to fill knowledge gaps and refine marketing strategy.

What we're looking for…You’ll need to have:

Bachelor’s degree or four or more years of work experience.

Six or more years of relevant experience required,…