VP, Creative

The Brand and Experiences group plays an integral role in positioning the company for advancement and growth. We are responsible for the outward expression and inward embodiment of our Brand. We develop the core capabilities, tools, and assets required to extend the Brand and empower GTM functions across the business by activating the Brand through campaigns, events, sponsor ships, and trade shows. We do this by partnering with other areas of marketing, product, and sales groups to create high-impact opportunities to grow subscribers, sponsors, and accelerate the growth agenda.

The organization consists of a number of key, senior-level COE roles in areas such as Brand and Experiential Marketing, as well as senior capability leads. Together, this team will collaborate to build a unified, scalable, and consistent approach to marketing the brand to create awareness and drive preference.

Dow Jones is hiring a VP, Creative to join our Brand leadership team in New York City. This role will be the Global Head of Creative, and act as a guardian of brand and advertising across all Dow Jones and WSJ brands. Reporting to the Head of Brand and Experiences, you will lead our in-house creative team, consisting of design, copywriting, video and developing talent.

In this role, you will also collaborate with our lead creative agency on specific campaigns helping to ensure brand consistency.

• Accelerate the team’s path to creating ideas, platforms, and concepts that meet our biggest Brand objectives.
• Evolve the creative function, centering our work internally and externally, on media-agnostic ideas, capable of being activated across a wide array of paid, owned, and earned media channels.
• Build, lead, and review work of the creative team in the production of all creative assets including advertising, video, print, performance media, and sales collateral
• Serve as a leader for Creative talent within Marketing and across the Dow Jones community, serving as an inspiration and problem solver for others.
• Build and manage a talented multi-disciplinary team composed of all functions (visual design, copy, video), enabling every aspect of creative development and delivery in-house.
• Strengthen the Corporate AI agenda, by developing capabilities and tools leveraging AI to multiply the scale and impact of the Creative team

• Industry Expertise
• Client-side or Senior Agency leadership experience
• Fluency in award-winning brand creativity
• Experience and success in managing premium, large scale, complex brands is required
• Financial services, Retail, or Journalism category experience preferred but not required
• Combination of B2B and B2C expertise preferred but not required

• 15+ years in marketing, strategy, or planning roles
• Experience working in marketing strategy, branding, and research and insights
• Knowledge of brand purpose and aligning values and purpose with commercial objectives
• Experience working with matrixed global brands and multi-division organizations with separate target audiences for each business unit
• Experience marketing and messaging to multiple target groups including B2B and B2C
• Understanding of subscription marketing and how to operate within a matrixed marketing organization
• Customer-centric mentality and understanding of user experience

• Persuasive storyteller and original thinker
• Highly adaptable and fluid, able to quickly learn about new businesses and customer segments
• Executive presence to inspire confidence with internal and external constituents
• Entrepreneurial and an inventive problem solver
• Ability to balance creative and conceptual thinking
• Ability to distill essential insights from research and create clear,…