Director, Social Marketing

Location: New York

Company Description Linked In  is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description At Linked In, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a Linked In office on select days, as determined by the business needs of the team.  

This role will be based in New York or San Francisco.

At Linked In, our Social, Creator & Partnerships team is responsible for driving measurable impact across marketing through strategic partnerships, creator collaboration, and our owned social presence. We operate at the intersection of brand, content, and distribution—building a social engine that drives relevance, reach, and results.

We are seeking a Director, Social Marketing to lead and evolve our global social strategy across both enterprise and consumer audiences. This is a critical leadership role responsible for advancing how social marketing is defined, executed, and measured s leader will bring deep domain expertise in social marketing, strong platform fluency, and a proven track record of building modern, performance-driven social systems that scale across audiences and business priorities.

Responsibilities Strategy & Vision Define and lead Linked In’s global social marketing strategy across enterprise and consumer audiences

Translate brand and business priorities into clear, differentiated social strategies and programs

Identify where and how Linked In shows up in culture to drive relevance and impact

Platform & Content Leadership Build and evolve a platform-native social engine across Linked In, You Tube, Tik Tok, Instagram/Meta, Reddit, and emerging platforms

Establish best-in-class approaches to content, distribution, and community engagement

Lead the development of always-on and tentpole social moments

Measurement & Performance Define and operationalize measurement frameworks that connect social performance to brand and business outcomes

Use data, insights, and social intelligence to continuously optimize strategy

Establish clear success metrics that go beyond engagement to reflect impact

Cross-Functional Leadership Partner closely with Paid Media, Comms, Editorial, and Partnerships teams to ensure integrated planning and execution

Influence upstream planning so social is embedded early in key initiatives

Team Leadership & Operations Lead, develop, and scale a high-performing global team

Set a high bar for quality, clarity, and execution across all work Build systems and processes that enable speed, consistency, and innovation

Innovation & Growth Drive testing and learning across platforms, formats, and tools

Identify and scale new opportunities to expand reach and influence

Qualifications

Basic Qualifications Experience & Leadership
10+ years in social, digital, or brand marketing

Leading social strategy at scale across multiple audiences (B2B and B2C preferred)
Managing and developing high-performing teams

Impact

Proven track record of driving measurable impact through social marketing

Preferred Qualifications Domain Expertise Deep domain expertise in social marketing, with a strong point of view on how platforms, creators, and…