Associate Director, Content

Location: New York

Company descriptionPLUS+ by Publicis is Pepsi Co's dedicated global marketing and media operating model, bringing together the best talent, capabilities, technology, data, and expertise from across Publicis Groupe into one integrated team. Supporting iconic brands including Pepsi, Gatorade, Lay's, Doritos, Cheetos, Mountain Dew, and Quaker, PLUS+ is designed to accelerate growth, innovation, and transformation s is a unique opportunity to join a team being built from the ground up and help shape the future of marketing for one of the world's most recognized consumer brands.

Team members work alongside industry-leading experts across strategy, media, commerce, analytics, data, technology, and operations while contributing to a first-of-its-kind global model launch.

If you're energized by innovation, transformation, and the chance to make a visible impact on a global business, PLUS+ offers an opportunity unlike any other in the industry.

Overview The Publicis Content Practice is part of our Growth Practices group, alongside Commerce and Cultural Convergence. Together, we craft culture-first solutions that help brands connect with consumers in meaningful, personalized ways that drive real action. We’re looking for a strategic and creative leader to drive content partnerships and integrated marketing programs across digital and omni-channel platforms. You’ll lead the development and execution of branded content that delivers measurable results for our clients.

Responsibilities
• Lead day-to-day content partnership activations with media publishers, overseeing content strategy, ideation, and execution inclusive of travel to onsite meetings/events/shoots where required
• Develop branded content and experiential initiatives, including content creation, digital and influencer campaigns, sponsorship and event activations and emerging platforms, that align with business goals and maximize media investments.
• Use audience insights, performance data, and market trends to inform strategic recommendations.
• Build and manage strong relationships with content and digital publishers to drive innovation and negotiate effectively.
• Define campaign objectives and KPIs, ensuring alignment with client goals.
• Collaborate with Creative, Strategy, Investment, Influencer, and Analytics teams to deliver integrated marketing solutions.
• Ensure timely communication of key updates and issues across teams to support efficient, high quality campaign execution.
• Escalate critical issues to senior leadership when needed to maintain momentum and alignment.
• Manage content and influencer budgets with Investment teams and ensure accurate financial tracking and reporting.
• Stay current on content and digital trends to identify new opportunities that drive ROI.
• Maintain strong client relationships and lead presentations and communications related to content programs.
• Mentor and guide junior team members, fostering professional growth and excellence.
• Use strong project management and collaboration skills to work with cross-functional teams— including Creative, PR, and Influencer partners—to deliver cohesive brand strategies.
• Support collaboration with adjacent practices like Cultural Convergence, Commerce, and Publicis Sports.
• Contribute to thought leadership and identify emerging trends and growth opportunities. Qualifications
• 6+ years of experience in branded content and integrated marketing
• Proven track record of developing content partnerships that drive results.
• Strong strategic thinking, creative problem-solving, and presentation skills.
• Experience in content distribution and channel planning.
• Excellent negotiation and relationship-building skills.
• Ability to influence senior stakeholders Additional…