Social Intelligence Manager, Brand Social

Share Social Intelligence Manager, Brand Social

Google place San Francisco, CA, USA ;
New York, NY, USA ; +1 more

X This role may also be located in our Playa Vista, CA campus. Applicants in the County of Los Angeles:
Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Applicants in San Francisco:
Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note:

By applying to this position you will have an opportunity to share your preferred working location from the following:
San Francisco, CA, USA;
New York, NY, USA;
Los Angeles, CA, USA
.

• Bachelor's degree or equivalent practical experience.
• 9 years of experience in growth, performance, direct response, social, digital, cloud, and events marketing.
• Experience working cross-functionally with various stakeholders and teams.

• Experience analyzing social and earned media data from industry-leading social listening software and databases (e.g., Brandwatch, Cision, Meltwater, Talkwalker, Sprinklr, Tubular, and similar).
• Experience managing large, complex programs.
• Experience innovating upon standard industry practices.
• Experience with social media strategy or traditional media planning.
• Experience working at large consumer brands, ideally tech experience or interest in automation and AI.
• Analytical mindset with strong quantitative reasoning, creativity, and strategic skills

In this role, you connect social signals to human behavior, distinguish meaningful shifts from momentary noise, and turn those community insights into clear, actionable direction for marketing, creative and product teams. You live in social conversation daily, helping us manage issues and opportunities as they arise, while driving marketing’s larger understanding of cultural shifts.

As Brand Social’s in-house social anthropologist, you will investigate emerging online communities, subcultures, and platform behaviors to explain the "why" behind the data.

You will also lead day-to-day operations of the global, 24/7 listening program, directing agency and vendor partners. You will oversee systems for monitoring, triage and real-time community engagement, for cultural moments, positive mentions, brand safety issues, and emerging risks. Working with internal and external partners, you will leverage AI and automation to scale our listening systems, using signals to inform long-term product roadmaps, brand marketing and daily channel automation briefs, improve listening systems and cross-functional processes through AI and automation.

You will investigate what positive and negative signals reveal about recurring needs, friction, workarounds, and unexpected uses, working with product partners to assess implications and inform decisions. You will further be highly involved in Google’s brand channel programming priorities, including by inputting into the strategic direction of owned social media channels and informing content, campaign and channel briefs.

You will combine analytical excellence with strong storytelling, cultural curiosity, and operational leadership. You are fascinated by people and communities, understand how platform mechanics shape participation and distribution, and can distinguish a supported finding from an interpretation that needs further investigation.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together…