Senior Marketing Manager

Location: New York



Marketing/Public Affairs New York •
:

• Full-Time/RegularNYU Langone Health is a fully integrated health system that consistently achieves the best patient outcomes through a rigorous focus on quality that has resulted in some of the lowest mortality rates in the nation. Vizient Inc. has ranked NYU Langone the No. 1 comprehensive academic medical center in the country for three years in a row, and U.S. News & World Report recently placed nine of its clinical specialties among the top five in the nation.

NYU Langone offers a comprehensive range of medical services with one high standard of care across 6 inpatient locations, its Perlmutter Cancer Center, and over 320 outpatient locations in the New York area and Florida. With $14.2 billion in revenue this year, the system also includes two tuition-free medical schools, in Manhattan and on Long Island, and a vast research enterprise with over $1 billion in active awards from the National Institutes of Health.

For more information, go toNYU Langone Health, and interact with us on Linked In, Glassdoor, Indeed, Facebook, X, You Tubeand Instagram .

Position Summary:

We have an exciting opportunity to join our team as a Senior Marketing Manager. NYU Langone Health (NYULH) is seeking a skilled and strategic Senior Manager, Marketing to support the development and execution of marketing plans for prioritized Communities of Practice (COP). This role will help manage end-to-end marketing planning and execution for assigned COPs, working closely with the Marketing Director and Senior Director, Relationship Lead.

A key component of this role is driving the integration of patient-centered storytelling, instructional and procedural video content, physician profiles and overall marketing plan, into cohesive, high-impact, marketing initiatives across channels.

Reporting directly to the Director of Marketing within the Brand Experience, Creative and Design Center of Excellence (COE), this role will support marketing strategy across key COPs including PCC + Radiation Oncology, Transplant, Neurology, Neurosurgery, ENT, Womens Health, OBGYN, GI, Surgery, Ophthalmology, Adult Psych and Urology. This individual will play a key leadership role in marketing planning and execution, translating strategy into actionable plans, manage workflows, measurement and deliverables.

Job Responsibilities:

Strategic Marketing Planning Provide marketing expertise for assigned COPs by shaping leading-edge marketing strategies and maintaining comprehensive strategic marketing plans that align with institutional and clinical department goals

Lead execution of the defined marketing strategy across tactical deliverables, including briefs, collateral, campaigns, and content calendars, ensuring consistency and adherence to strategic objectives, timely delivery and reporting to stakeholders

Ensure marketing plans elevate patient experience by incorporating patient narratives, care journey content, and clear, accessible information that supports patient decision-making and preparedness

Manage marketing deliverables, including briefs, collateral, campaigns, and content calendars aligned to strategies

Support management of overflow volume for priority projects as designated by the Senior Director Apply audience segmentation and channel best practices under guidance of Senior Director, Relationship Lead and Marketing Director to maximize engagement and impact across patient and physician audiences

Partner with Digital teams to incorporate messaging, collateral, and search engine marketing (SEM) strategies into marketing plans to drive patient volume and service line growth

Assist in incorporating location-specific service line considerations to highlight access points, physician expertise, and key differentiators across NYULH markets

Oversee the integration of marketing tactics with broader institutional campaigns, ensuring consistent messaging

Execution & Tactics Execute the strategy of the marketing function marketing deliverables - collateral, search engine marketing, messaging, owned channel opportunities (e.g., digital signage, email, ORG/EDU), multimedia, test and learn concepts) for portfolio

Write, design, and deliver marketing plans, ensuring timely delivery across channels and aligned to the strategic plan for the COPDrive the development and tactical execution of marketing plans for new programs, procedures, and key recruitment efforts

Drive the execution of patient-focused content, including patient experience…