Marketing Lead, Brand + Creative

Location: New York

Marketing Lead, Brand + CreativeGEICO uses cookies to help us provide the best experience on GEICO Careers.  By continuing to use our website, you consent to the use of cookies.  For more information, please visit our cookie policy.### Marketing Lead, Brand + Creative Apply:
Hybrid:
New York City, NY:
Full time:
Posted Today:
R0066700
** Why Join GEICO?
** At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge:
Great Company, Great Culture, Great Rewards, and Great Careers.
*
* Location:

** Hybrid – 3 days per week in office | NYC | Up to 25% travel
*
* Reports To:

** Marketing Manager, Brand & Creative  
** About the Role
** Within Marketing at GEICO -- a team in the middle of a significant transformation -- brand creative is how millions of people come to know, remember, and choose us. Keeping one of America's most beloved brands sharp, culturally relevant, and working hard for the business is a real competitive advantage and a must-do.  As Marketing Lead on the Brand & Creative team, you'll take part in the development of GEICO's brand advertising in partnership with our creative agency of record and in-house creative teams.

You'll collaborate day-to-day with creative agencies, shape briefs and creative through development, and make sure the work delivers against strategic business objectives and budgets. You'll partner across Social, Creative Studio, Communications, and Analytics so that every campaign is cohesive across the customer journey and gets smarter with each rotation.  This role is a strong fit for someone who has both a creative eye and an operator's discipline -- you can give an agency sharp, consolidated feedback in the morning and untangle talent rights and ad expirations in the afternoon.

You'll be close to work that reaches culture at national scale, with real room to shape how the team plans, reviews, and learns from its creative.  
** Key Responsibilities
**** Agency Partnership & Creative Development
*** Collaborate on the day-to-day relationship and project work for GEICO's creative agency of record.
* Evaluate and contribute to brief development, including intake briefs and creative addendums for agency partners.
* Provide creative input and recommendations throughout the development process; capture and communicate consolidated feedback to agencies.
* Review marketing and non-marketing materials to ensure all creative adheres to GEICO's brand voice and visual identity.  
** Cross-Functional Campaign Integration
*** Partner with cross-functional stakeholders to develop omnichannel campaigns aligned with business, product, and marketing goals.
* Partner with internal Social and Creative Studio teams to ensure shared strategic direction, brand cohesion, and campaign extension across the customer journey.
* Partner with Internal and External Communications to amplify awareness of campaigns as they go to market.  
** Creative Performance & Insights*
* * Synthesize and circulate creative performance metrics from Analytics.
* Partner with Analytics to interpret creative performance and incorporate findings into current and future work.  
** Project Management & Operations
*** Maintain organization of Brand & Creative projects, holding…