Senior Director of Development MedShadow

ABOUT MEDSHADOW

Med Shadow is a nonprofit foundation that focuses on the safest ways to take over-the-counter (OTC) and prescription (Rx) medications. Medications have many benefits, but we also know that side effects can sometimes be difficult to recognize, which is why we work to illuminate and explain medication reactions that may be minimized or obscured.

Our mission is to provide independent, evidence-based information. Through our service and investigative journalism, we help people make informed decisions but we also investigate improvements and reforms. We strive to use our content to stimulate public discussion about potential improvements to drug research, manufacturing and distribution processes that could potentially ensure that we are all better protected from drug harms.

We do not accept or receive any financial support or funding from the pharmaceutical or supplement industries, which allows us to do our work with clarity and transparency, and without compromise.

In this newly created position, the Senior Director of Development is charged with conceiving, designing, building and executing comprehensive fundraising strategies that support Med Shadow’s mission and growth trajectory. Med Shadow seeks a strategic, creative and results-driven digital fundraiser to drive revenue through coordinated digital fundraising campaigns across digital assets, email, web, and social media. Reporting directly to the Executive Director, this individual will define scalable digital fundraising programs, grow the donor pool, deepen donor engagement, and build a revenue strategy, including a future state with grants and corporate gifts.

The ideal candidate has a track record of designing and executing successful digital fundraising campaigns, knows how to move a variety of audience segments to action, thrives in a start-up environment, enjoys the agility that comes with working smart as a key player within a small team and is energized by the opportunity to innovate, create new systems and process and make a tangible impact.

To excel in this role, the candidate must possess a blend of strategic digital marketing know-how, tactical expertise, innovative thinking, and proven donor engagement skills. Proven knowledge of philanthropy, fundraising tactics, and a track record of setting and then meetingceeding fundraising targets are essential. This position supervises one staff person.

• Build Med Shadow’s first comprehensive fundraising and development program, including strategy, systems, and infrastructure, based on best practices.
• Develop and implement a diversified fundraising plan encompassing digital marketing, annual funds, grants and partnerships.
• A/B testing knowledge and facility with data analytic tools to evaluate the success of various CTA outputs.
• Partner with the Executive Director to identify donor growth opportunities and expand philanthropic networks.
• Regularly monitor and evaluate progress toward goals and recommend new fundraising directions as needed based upon analysis of the organization’s donors and giving trends and the broader fundraising landscape.
• Manage departmental budgeting and forecasting with a start-up mindset focused on efficiency and return on investment.
• Participate in strategic planning to create and execute a current year, mid-range and five year view fund development vision to support organization’s plans for growth.
• Assemble presentations explaining strategies, programmatic execution elements and measurement results for various stakeholders.

• Lead the creation and execution of digital fundraising including planning and optimization of campaign calendars, content strategy, and performance metrics.
• Leverage technology and digital tools to reach new audiences and optimize donor experience.
• Write and edit compelling, mission-aligned fundraising appeals for email, landing pages, and digital ads.
• Develop segmented and targeted outreach strategies to increase donor acquisition and overall giving.
• Conduct A/B testing and analyze campaign performance to improve open rates, click-throughs, and…