Coffee Shop Lead; GM - Moynihan Train Hall; Moynihan

Address 350 West 33rd Street, New York, NY, 10001, US

Compensation $65,000.00 - $80,000.00/year

Job Description

Coffee Shop Lead (CSL) is a role that demands leading the coffee shop and shaping the environment, culture, and customer experience from the music to the drinks on the counter.

As a CSL, you balance the art of great coffee with the science of smooth operations. You coach, guide, taste, and hustle to make sure the shop thrives operationally, financially, and as a vibrant community hub.

• Oversee day‑to‑day operations including inventory, cleanliness, and customer service, and staff callouts.
• Confidently open and close the shop, ensuring the team is set up for success at all times.
• Implement and maintain a clean, organized, and welcoming environment in line with company standards or SOPs.
• Ensure compliance with all health and safety regulations, including NYC DOH protocols.

• Lead, train, and develop your team—including shift leads, baristas, and cashiers.
• Mentor shift leads to take on more leadership and act as your right hand.
• Foster a culture of positivity, inclusivity, and collaboration.
• Set clear expectations around punctuality, dress code, and performance—and lead by example.
• Support career growth within the shop by recognizing strengths and guiding development paths.

• Maintain consistently high standards in drink and food preparation.
• Perform regular quality checks and tastings with your team.
• Stay in the loop with coffee programs, cuppings, and collaborate with the coffee trainer, production teams, and your district manager.
• Ensure FIFO systems are in place to reduce waste and maintain freshness.

• Create an inviting atmosphere through music, product selection, and store vibe.
• Solve guest concerns quickly and kindly, always protecting the customer experience.
• Represent Birch Coffee’s values in everything you do—from your demeanor to your decision‑making.
• Track daily sales, manage budgets, and make decisions to support financial goals.
• Implement creative initiatives to boost sales, community engagement, and team morale.
• Monitor product costs and inventory to maintain profitability and minimize waste.
• Ensure effective communication flows through your shop—everyone should have the info they need.
• Meet regularly with leadership and share updates, feedback, and wins.
• Keep the team aligned on promos, product launches, and operational changes.

• Proven experience leading a high‑volume coffee shop or food & beverage operation.
• A strong, empathetic leader who supports and challenges their team.
• A detail‑oriented operator who thrives in fast‑paced, dynamic environments.
• Skilled at building team culture and developing people through honest, kind feedback.
• Knowledgeable about coffee, passionate about quality, and excited to share that passion.
• Professional, reliable, and solution‑oriented.
• NYC DOH Food Handler’s Certificate (or willing to obtain within 30 days).

• Lead your own team in a creative, collaborative environment.
• Contribute meaningfully to a growing, mission‑driven company.
• Opportunities for advancement in leadership and operations.