Wine Director

Location: New York

Company Background

The Standard is one of the most culturally engaged hotels in the world. Hotels with real cultural life, an inclusive spirit and true creative attitude. A destination layered with events and amusements that leaves you with an uplifted feeling.

The Standard's irreverent and playful sensibility, combined with a careful consideration of design, detail and service, have established its reputation as a pioneer of hospitality, travel, dining, nightlife, and beyond. The Standard hotels are known for their taste-making clientele, their pioneering design, and their unrelenting un-Standard-ness.

Mission Statement

To create experience by embracing and empowering a diverse collective of team members, collaborators, and guests, who choose to call The Standard home.

Our Purpose

The Standard’s commitment is to being an anchor for each neighbourhood in which we reside as well as a platform for culture and creativity. Bringing people together in its spaces to interact with each other in genuine ways.

Our promise is to ensure that a stay is an experience and that a memory means making friends and having stories to tell. To understand why it exists, is to understand that The Standard, is a platform for people to meet, to engage, to learn, to dine, to sleep, to dance, to hideaway, to make believe and to do so whilst being yourself and having fun doing it.

We think of ourselves as a stage, not just a hotel. Here, you can become whomever you like, even if for just a night. Here, you will meet new friends, find new challenges, eat new food, stay up late, sleep in later, and at times, never even leave the property. We are unapologetically comfortable with disrupting expectations. It’s WHO WE ARE!

#Standard

Family

Job Title:

Wine Director Department:
Food and Beverage

Location:

The Standard, High Line Reporting to:
Director of Food & Beverage Responsible for:
All FOH and BOH staff, Sommelier, Wine Stewards Job Overview

The Wine Director is the driving force behind our property’s wine culture, bringing expertise, creativity, and a floor-first approach. This role blends curation, education, and cost control with a heavy presence during peak service periods, ensuring guests and staff alike are immersed in a dynamic and engaging wine experience. While this is a property-wide position, the Grill is the main stage—where strategies are tested, sales are driven, and our wine program takes the spotlight.

Main

Duties & Responsibilities Service Leadership

• Be highly visible and hands-on during peak service times, engaging with guests, guiding pairings, and driving energy on the floor.
• Partner with servers to upsell and maximize wine sales while creating interactive, memorable moments for guests.
• Serve as the go-to “wine personality” on property, making wine approachable, fun, and woven into the guest experience.

Wine Program & Curation

• Curate, maintain, and evolve the property-wide wine list, with an emphasis on The Standard Grill as the flagship program.
• Create playful, surprising, and thoughtful selections that reflect the brand’s identity while balancing profitability.
• Develop seasonal wine features, pairings, and activations to keep offerings fresh and exciting.

Sales Strategy & Education

• Build and implement strategies to increase wine sales across all outlets, with Grill as the primary focus.
• Lead regular trainings, pre-shifts, and tastings to educate and inspire staff, making them confident wine storytellers.
• Design and execute fun, interactive programming (tastings, winemaker events, competitions, etc.) to boost engagement and revenue.

Cost Control & Inventory

• Partner with the Food & Beverage Cost Controller to monitor, manage, and optimize wine costs.
• Maintain accurate inventory, streamline ordering, and minimize variances.
• Develop systems for reporting, accountability, and strategic purchasing to ensure margins align with budget targets.

Collaboration & Culture

• Work closely with the Beverage Director on broader property strategies and activations.
• Collaborate with outlet managers and chefs to craft pairings and integrate wine into the culinary narrative.
• Foster a culture where wine is part of the fun—approachable, engaging, and…