Director, Small Format - Beyond Beer

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential.

The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

$,960, bonus and long-term incentive eligible

Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000‑strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential.

The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

The Beyond Beer Director of Retail Sales, Small Format plays a critical role in developing and executing strategic retail initiatives across National Accounts. This position is responsible for developing business plans, executing strategic initiatives, selling in retail programming, tracking performance results, and managing retail budgets all to deliver our Beyond Beer commercial priorities. Success in this role requires exemplary organization, best in class relationship building, strong story-telling capabilities, data analytics, and a collaborative approach to working with diverse stakeholders.

• Identifies, develops, and enhances business partnerships with retail chain account customers and emerging retail channels, including:
  • New Item Sell In
  • Price and Promotional strategy development
  • Trade program development
  • Program execution and monitoring
  • Pre & Post Event Analysis
  • Business/Root Cause Analysis
  • Price communication and Delivery Logistics management
• Relationship management
• Budget management
• Partners with National Retail Selling team to ensure they are educated and have the tools available to execute against the Beyond Beer strategy
• Acts as the single source of Beyond Beer chain activity and opportunities, coordinating communication between various corporate departments, Field Managers, and Wholesalers to execute retail programs
• Assists in the development and performance management of the Joint Business Planning process for chains
• Manages and effectively utilizes Administrative and Retail Marketing budgets
• Recruits, coaches, trains, and mentors retail Beyond Beer Key Account Managers to develop & execute strategic retail plans and drive incremental sales and share gains for AB
• Owns creation of tools and tracking for key chain levers – distribution, ROS, performance to plan, pricing compliance, etc.
• Travel 20-25%
• 5 days in office

• B.A. / B.S. Degree;
  Emphasis in business preferred. MBA highly preferred
• High School Diploma or GED required
• Sales experience in consumer goods to retail chain accounts required
• Experience working with syndicated sales data (IRI/Nielsen) and proven ability to leverage in fact based selling
• Knowledge of category management practices
• Strong technical ability to manage content from source data, to excel, to final presentation
• General knowledge of the beverage industry and direct store delivery
• Effective communicator and presenter to all levels of retailer, wholesaler, and internal team
• Results driven and a bias towards action

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. 99 percent of the products we sell in the U.S are made in the U.S. with more than $700 million in high-quality ingredients sourced from American…