Senior Director, Visual Merchandising and Store Design

Location: New York

Senior Director, Visual Merchandising and Store Design

• Full-time
• Compensation: USD 190,000 - USD 250,000 - yearly

WHO WE ARE

fresh is a global company headquartered in New York offering a full lifestyle line spanning skincare, lip care, bodycare, and fragrance in over a dozen countries. But we don’t just aspire to make the best products on the market; we want to be the best beauty brand to work for. We’ve created a warm, inspiring environment with world‑class benefits that encourages our teams to dream big, because that’s how we got here.

Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.

MAIN JOB OBJECTIVE

The Senior Director, Global Visual Merchandising & Store Design owns and evolves the global visual merchandising and store design frameworks for Fresh across all physical channels of distribution. This role defines brand standards, design systems, and governance models that ensure consistency, scalability, and relevance globally, while enabling strong regional and local execution.

JOB RESPONSIBILITIES Store and Fixture Design:

• Define and evolve global store design concepts, fixture systems, and visual standards across boutiques, shop-in-shops, and open‑sell environments
• Partner with external architects and design consultants to develop scalable retail concepts aligned with brand strategy
• Provide clear design frameworks, guidelines, and brand codes to regional and local teams
• Establish approval criteria and governance processes for floor plans and shop designs, ensuring brand consistency while enabling efficient regional execution

Campaign Launches:

• Define global visual merchandising strategies and launch frameworks in partnership with the Creative team responsible for campaign concepts
• Translate campaign concepts into scalable global VM principles, directives, and playbooks for regional and local markets
• Oversee the development of global VM guidelines and reference materials to support consistent and effective campaign implementation
• Ensure alignment between visual merchandising frameworks, brand storytelling, and commercial objectives

Interior Merchandising & Brand Expression:

• Own global interior merchandising principles, including planogram logic, brand code evolution, and in‑store storytelling
• Ensure consistency of brand expression while allowing for appropriate regional adaptation
• Guide the development of launch collateral and in‑store graphics standards

Theatre, Hospitality & Special Activations:

• Define global approaches and principles for theatre, hospitality, and experiential moments
• Establish global frameworks for pop‑ups, special activations, and events across markets
• Ensure high‑visibility initiatives align with brand values, aesthetics, and commercial objectives through clear guidance and governance
• Define global brand expression principles for the Sephora environment and other external retail partners
• Partner with internal and external stakeholders to evolve visual presence within retailer constraints

Tools, Units & Production:

• Define global standards for top‑of‑counter units and merchandising tools
• Partner with LVMH Beauty Merchandising and Purchasing teams on development and production frameworks

Regional & Local Market Launches:

• Lead and coordinate VMSD work streams for local and regional market launches, including shop design, development, and buildout, in partnership with regional teams
• Set up and vet local and regional vendors in architecture, millwork, construction, project management, and print.
• Ensure regional launches are delivered in alignment with global brand standards and visual merchandising frameworks

What you will learn (and/or achieve) in the first 6 months:

• Establish credibility as global owner of VMSD frameworks and governance
• Lead the development of the future new store concept in partnership with an external architecture firm and the founders
• Build strong working relationships across Creative, Retail, and regional teams
• Lead the evolution and rollout of the current retail expression in…