Retail Market Manager

KREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture and creativity of New Orleans, with headquarters in both New Orleans and New York City. Since launching in 2013, KREWE has grown into a distinctive lifestyle brand known for handcrafted sun and optical frames that reflect a deep commitment to quality, individuality, and design. Our presence spans brick-and-mortar boutiques, mobile retail concepts, ecommerce, premier independent retailers, and national partners.

As we continue to grow, we’re looking for passionate, ambitious, and innovative people who thrive in a fast-paced, collaborative environment and want to help build a brand that is original, culturally rooted, and globally resonant. Every team member at KREWE has the opportunity to own their role and make a lasting impact.

We are currently searching for an NYC Market Manager to lead KREWE’s New York retail market across our Meatpacking and Soho locations.

This person will be accountable for sales, profitability, customer experience, team development, operational excellence, clienteling, and local market activation across NYC. They will serve as a key connection between the stores and KREWE’s In-Person leadership team, ensuring both locations consistently deliver against KREWE Standards while identifying opportunities to drive traffic, strengthen customer loyalty, and grow the market.

As part of the Meatpacking flagship, this leader will also oversee the overall guest experience at Patula, KREWE’s food and wine bar. They will partner closely with the Food & Beverage team on hiring, staffing, and day-to-day operations while ensuring Patula feels fully integrated into the broader KREWE experience and delivers the same elevated level of hospitality expected throughout the flagship.

The ideal candidate is a hands-on retail leader who is comfortable operating directly on the sales floor while also thinking strategically about the broader NYC business and creating a cohesive, hospitality-driven experience across retail and F&B.

This role will oversee 2 locations and is based in our New York Flagship.

• Fully own the day-to-day leadership and performance of the NYC Market including sales, profitability, staffing, scheduling, payroll, customer experience, operations, and team development.
• Own overall sales performance and profitability across the NYC Market including annual sales, optical, and event goals.
• Analyze sales, traffic, conversion, UPT, ATV, payroll, product performance, and other KPIs to identify opportunities and drive action.
• Develop short- and long-term strategies to grow the NYC market and maximize performance across both locations.
• Partner closely with Store Leaders to establish clear performance expectations and identify opportunities across sales, productivity, team performance, and customer experience.
• Serve as a mentor and leadership partner to Store Leaders, supporting their continued growth and development while maintaining clear ownership of their day-to-day businesses.
• Ensure exceptional KREWE Guest Experience, visual brand standards, and operational processes are consistently executed across NYC locations.
• Maintain a strong presence on the sales floor, coaching the team in real time and ensuring consistent delivery of KREWE Standards.
• Oversee the overall guest experience at Patula within the Meatpacking flagship, ensuring the food and wine bar feels seamlessly integrated into the broader KREWE customer journey.
• Partner closely with KREWE’s Food & Beverage team on Petula hiring, staffing, operations, service standards, and business needs while maintaining ownership of the overall customer experience within the flagship.
• Ensure the retail and Petula teams work…