VP Business Development - Liquidity Exchange Services

Location: New York
At Franklin Templeton, we’re advancing our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that’s both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we provide opportunities to help you reach your potential while helping our clients reach theirs.
** Come join us in delivering better outcomes for our clients around the world!**#
** VP Business Development - Liquidity Exchanges Services**# As a long-time trusted name in asset management with an experienced team of digital natives, Franklin Templeton is uniquely positioned to help clients navigate the digital asset space, from the Franklin Bitcoin ETF (EZBC) and beyond. We truly offer the best of both worlds. Franklin Templeton operates in more than 30 countries, serving clients in more than 150 countries with over 10,000 employees and 1,500+ investment professionals.

The Digital Assets team is part of Franklin’s Innovation Research, Strategies & Technologies (FIRST) business group. Our 40+ person Franklin Templeton Digital Assets team has been active in the digital assets ecosystem since 2018. Franklin Templeton’s commitment to digital asset leadership, diversity, and professional growth makes it an employer of choice for ambitious talent seeking to make an impact in the evolving digital assets space.

The VP of Business Development will drive sales growth by leveraging their extensive network and proven success selling to hedge funds, market makers, and quantitative funds within both digital asset and traditional finance communities. This role requires deep expertise in digital assets and derivatives, with a strong focus on expanding client adoption and building high-value relationships. It is central to advancing FT’s leadership in digital asset innovation, with a strong focus on market expansion.#

** Ongoing Responsibilities**#
** Sales Strategy & Growth
*** Develop and execute a targeted sales strategy focused on collateral management opportunities on crypto-native exchanges, expanding to non-traditional & traditional exchanges over time.
* Own the full sales cycle — from identifying and qualifying prospects to pitching, negotiating, and closing deals. Act as the advocate & primary point of contact for prospects and clients throughout the lifecycle.
* Identify, prospect, and convert high-value prospects to clients. Proactively grow our listing with existing clients via greater adoption of our models and products on the platform.
* Expand reach & presence of our digital asset product line-up across hedge funds, systematic/quantitative strategies, and market makers.
* Deliver impactful client presentations and product demonstrations tailored to our target clients (hedge funds, trading platforms, crypto natives, institutions, etc). Build and maintain a strong pipeline of qualified opportunities in CRM (Microsoft Dynamics).
* Set, meet and exceed quarterly and annual revenue targets.
* Conduct regular client meetings, product demos, and tailored presentations to drive adoption.
* Negotiate commercial terms, contracts, and onboarding processes with new clients.
** Market Presence & Promotion
*** Maintain a strong awareness of client needs, competitive landscape, and industry developments related to digital assets to proactively seek out opportunities.
* Represent the firm at leading industry events, conferences, and networking forums to increase visibility and drive lead generation.
* Host and participate in industry round tables, panel discussions, and client events to seed & expand the sales funnel and increase conversion rate.
* Secure and deliver high-profile speaking engagements to position the company as a thought leader in digital asset liquidity and collateral management.
* Collaborate with marketing to develop tailored sales content, promotional campaigns, and educational materials that support the sales cycle.
* Partner closely with…