Sales Representative; Foodservice & Distribution — NYC Metro

Sales Representative (Food service & Distribution) — NYC Metro

Help scale a fast‑growing vegan food brand across restaurants, distributors, and food service accounts in one of the country’s most exciting markets.

Company:
The BE Hive — Vegan Culinary Innovators

About Us

At The BE Hive, we have one mission: make plant‑based eating more accessible and irresistibly good. We craft delicious foods you can actually pronounce, using ingredients that nourish people and the planet. If you’re passionate about sustainability, killer flavors, and doing meaningful work with a fast‑growing brand, we want you on our team. We’re looking for A‑Class talent on the sales front to help us expand our footprint and bring BE Hive products to more plates, more stores, and more cities.

Position Overview

Are you a relationship‑building machine who loves closing deals as much as you love great food? Do you thrive in fast‑paced environments, speak food & beverage industry fluently, and know how to get products placed, rotated, and re‑ordered? If you're scrappy, strategic, and you get sh
* t done while making buyers actually enjoy hearing from you—keep reading. We’re on the hunt for a Sales Representative who can expand our food service, and distributor partnerships across major markets.

This role is remote within the NYC Metro Area and requires regular in‑market travel, with approximately 20–25% travel for trade shows, distributor visits, and key accounts. Must have reliable transportation to fulfill travel and territory responsibilities plus your own computer—and enough hustle to match the pace of a rapidly scaling food brand.

• Drive sales across food service, and distribution channels in and around the New York City Metro area
• Build and maintain strong relationships with buyers, chefs, distributors, and key accounts.
• Deliver compelling pitches that get our products placed—and keep them moving.

• Identify new account opportunities, from independent restaurants to regional chains that are hungry for better plant‑based options.
• Conduct in‑store visits, samplings, and trainings to increase product awareness and velocity.
• Serve as the face of The BE Hive in your territory, representing our mission and values with pride.

• Develop and execute territory sales plans that align with our scaling goals.
• Monitor category trends, competitor activity, and market data to inform strategy.
• Provide feedback to the executive team to help guide product, pricing, and promotional decisions

• Participate 25% monthly travel for events, trade shows, trainings, and key account meetings.
• Host or support demos, food shows, and community events that elevate brand awareness.
• Champion our mission of making plant‑based food more accessible and freaking delicious.

• 2–5+ years of experience in food/ beverage sales (ideally, food service)
• Strong network or experience in food service, or distributor relations.
• Excellent communication and relationship‑building skills.
• Self‑motivated, organized, and hungry (metaphorically—but also literally, we hope).
• Tech‑savvy: CRM‑friendly, spreadsheet‑capable, and comfortable with modern sales tools.
• Ability to manage a territory independently and efficiently.
• Must live in the NYC Metro Area
• Must have reliable transportation and your own computer.
• Comfortable with monthly travel (trade shows, in‑store visits, key meetings, market checks, etc.).
• Passion for sustainability, plant‑based food, and building something from the ground up.

• Play a pivotal role in expanding a mission‑driven, fast‑growing vegan food brand.
• Work with a team that’s passionate, collaborative, and genuinely fun to build with.
• Competitive compensation + performance incentives.
• Be part of a company scaling from scrappy start‑up roots to national impact.
• Make the world better through food—one delicious bite at a time.

If this sounds like fun to ya - please visit our website and complete steps 1 - 3!

Mid‑Senior level

Full‑time

Food and Beverage Manufacturing