Inside Sales​/Mid-Market Representative

Inside Sales / Mid-Market Representative I

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At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content – wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution.

When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

This is a Hybrid position. The expectation is for 2–3 days a week in our NYC office or in front of clients at their offices. The Business Development Representative is a member of the Nielsen Audience Measurement Mid Market Sales Team, dedicated to developing new Advertiser, Agency, Publisher and Non‑Traditional business in the United States. The role’s scope ranges from understanding and selling Nielsen’s national and local audience measurement and Scarborough consumer insight services, active prospecting, contract negotiating, addressing inbound leads regarding data inquiries, and understanding consumer viewership and listenership behaviors.

In this role, the Business Development Representative will own a limited target list and be responsible for developing new revenue within the assigned territory. The role also covers sales operations and analysis, invoice and payment discrepancies, and additional client and team support as needed. The opportunity is to foster new relationships for Nielsen for local/regional and national Advertiser clients. The ideal candidate will possess a strong media background, including digital and connected TV, and a proven track record of building and closing short‑cycle sales, delivering robust presentations, adapting to the needs of a dynamic, ever‑changing environment and client base, and possessing a solutions‑oriented sales style.

• Source and secure meetings with new prospects as identified in the target territory
• Secure expiring business by structuring, negotiating and closing complex contract renewals
• Present opportunities to help clients grow our business through consultative selling and solid negotiating skills; grow revenue through sales of incremental products within an established client base
• Utilize Salesforce to track the entire sales and contract renewal cycle, including forecasting
• Articulate an excellent understanding of each product and solution, and how the data can be used to improve agency and advertiser business performance
• Provide pre‑sales and sales support required to secure new business and renew existing business
• Work with Finance, Legal, and Customer Experience stakeholders to ensure compliance with Nielsen guidelines
• Ability to work a hybrid model in the NYC Office

• 0–2 years of experience – working with clients at all levels; media experience preferred
• BA or BS Degree in Marketing, Communications, Advertising or related field
• Understanding of the media and advertising industry
• Strong Excel, PowerPoint skills, Google and Salesforce skills
• Strong presentation skills
• Experience managing client relationships
• Analytic skills
• Knowledge of TV, Radio & Digital industries
• Knowledge of Nielsen’s Local and National, Audio and Digital solutions
• High attention to detail
• Strong interpersonal skills, highly motivated, strong orientation toward client relationships
• Persuasive negotiation skills
• Excellent communication skills to translate complex concepts into concise yet informative messaging for clients
• Ability to handle pressure, juggle multiple responsibilities simultaneously, and work well with a diverse customer base and various internal teams

Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time‑off policy, company‑provided car…