Market Manager; Dispensaries

Overview

Location:

New York (Field-based, statewide travel required).

Reports to:

Head of Sales.

About 1906

1906 is redefining the cannabis and functional wellness industries with fast-acting, innovative products that combine plant medicine and science for real results. We're building the future of cannabis edibles and THC-infused experiences, offering consumers smarter, more effective alternatives to alcohol and pharmaceuticals. We don’t follow trends — we set them. Our culture rewards bold thinking, speed, and accountability. If you're ready to build something disruptive in one of the fastest-growing industries in the world, this is it.

The Opportunity

New York is one of 1906 s highest-priority markets. As Market Manager, you ll lead our dispensary channel growth across the state. You’ll own the market, build strategic relationships with buyers and store staff, and be the go-to expert on 1906 products. You’ll also collaborate with our beverage team to ensure brand consistency across channels.

You are the face of 1906 in New York dispensaries — responsible for driving growth, deepening relationships, and executing flawlessly s is a field-first role for someone who thrives on building accounts, developing strategy, and rolling up their sleeves to make it happen.

Your success will be measured by:

• Establishing 1906 as a top-selling brand in New York dispensaries
• Expanding into new accounts and increasing shelf presence in existing ones
• Delivering exceptional activations, pop-ups, and staff trainings
• Maintaining accurate CRM records and actionable market insights

Who You Are (and Why We’ll Love You)

You’re a self-starter and results-driven operator who thrives in fast-paced, early-stage environments. You don’t wait for instructions — you walk into dispensaries with confidence, introduce yourself, and create value on day one.

You know how to sell through influence — building trust with buyers, earning attention from staff, and educating consumers with clarity and passion. You’re as comfortable behind the wheel as you are behind the counter.

• Build and grow strategic relationships with dispensary buyers, managers, and staff
• Prospect and open high-value new accounts across the state
• Drive sales performance and execute promotional programming
• Maintain detailed CRM records for all account activity, wins/losses, and follow-ups
• Use tools like Hoodie Analytics and POS data to uncover trends and restock opportunities
• Support in-store merchandising, ensuring proper product placement and visibility
• Coordinate promotional calendars, menu placements, and re-orders
• Partner with the 1906 sales, marketing, and customer success teams to execute market plans

• Lead engaging budtender trainings and in-store demos
• Execute consumer-facing activations including pop-ups and sampling events
• Manage brand ambassadors and demo staff in-market
• Represent 1906 at dispensary and community events

• 5+ years of experience in territory sales, account management, or retail partnerships — preferably in cannabis, CPG, wellness, or adult beverage
• Proven track record managing both off-premise and on-premise retail relationships
• Experience working with CRM tools and understanding sales data
• Excellent communication, negotiation, and follow-through skills
• Highly organized with strong time management and self-direction
• Must have a reliable vehicle and valid driver’s license for statewide travel
• Weekend availability for events and retail activations
• Age 21+

• Experience in cannabis, wellness, food/beverage, or beauty
• Bachelor’s degree in Marketing, Sales, Business, or related field
• Familiarity with omnichannel customer experience and merchandising best practices

• $75,000 - $90,000 base salary
• Annual performance bonus + monthly incentives
• Health, dental, and vision coverage (employee premium paid)
• 401(k) plan
• Unlimited paid time off
• Company-provided laptop or tablet
• Paid parental leave
• Wellness benefit options
• FSA
• Disability options
• Life Insurance Options

At 1906, diversity is not just a buzzword. We re committed to fostering an environment where everyone feels valued and included. We encourage applications from candidates of diverse backgrounds.

We are an equal opportunity employer. Applications are welcome from all qualified individuals. If you require accommodations during the interview process, please let us know.