Sales Director, Agency Holding Companies

Location: New York

Free Wheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary

We're looking for a strategic seller with deep programmatic expertise and a passion for driving innovation in ad tech to join us as a Sales Director and help shape the future of Free Wheel’s demand-side platform, Buyer Cloud (formerly Beeswax). In this high-impact role, you’ll lead revenue growth by cultivating relationships with top agency holding companies and brand-direct clients. You’ll be at the forefront of expanding adoption of Buyer Cloud, leveraging your consultative sales skills to unlock new opportunities and grow existing accounts.

This is a dynamic, cross-functional role that partners closely with other Freewheel teams such as Global Agency Partnerships, Marketing, Product, and Account Management to deliver exceptional client experiences and refine our go-to-market strategy.

Job Description

Core Responsibilities

• Drive Growth: Win new advertisers and campaigns across agency and brand-direct segments, while expanding existing relationships.
• Build Influence: Develop trusted partnerships with senior account stakeholders at major agency holding companies.
• Showcase Innovation: Present the value of Buyer Cloud through expert product knowledge and tailored, custom solutions.
• Exceed Targets: Consistently meet and surpass revenue goals through strategic selling and client-first thinking.
• Lead Strategically: Respond to RFPs and agency opportunities with precision, crafting winning strategies.
• Be a Product Expert: Master the Free Wheel portfolio, including Buyer Cloud and our broader programmatic software suite.
• Collaborate Cross-Functionally: Work closely with internal teams across marketing, product, account management, finance, and legal.
• Stay Ahead: Keep up with industry trends, emerging technologies, and best practices in programmatic and digital media.

Who You Are

• A seasoned sales leader with 7–10 years of DSP sales experience
  and a strong understanding of the agency ecosystem.
• A self-starter who thrives in fast-paced environments and takes full ownership of client success.
• A strategic thinker with a consultative approach and a track record of exceeding revenue targets.
• Bonus:Existing relationships with Publicis, Horizon, or WPP
  are highly preferred.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Cross-Functional Work, Demand Side Platforms, Sales Growth, Strategic Selling

Compensation

Primary Location Pay Range: $ - $ Targeted Commission: $ Our sales compensation programs offer the potential for significant upside above targeted earnings for those who overachieve their sales targets.

Comcast intends to offer the selected candidate base pay…