Sales Development Representative - LIONS Intelligence

• Full-time

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious brands like Cannes Lions, Black Hat, Money
20/20 and London Tech Week with cutting‑edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights. Our festival‑led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

About the Role

We're looking for a dynamic Sales Development Representative (SDR) to join our growing intelligence subscription team in New York, selling Lions Intelligence. In this role, you'll support the selling of our premium intelligence products into agencies, brands and media owners across the Americas region. You'll be the critical first point of contact for potential clients, responsible for qualifying inbound leads, generating outbound opportunities, and booking meetings to support pipeline growth and conversion.

Your work will play a key role in expanding our reach and accelerating business growth in the competitive creative marketing intelligence space.

Key Responsibilities

• Build and manage a qualified pipeline of potential customers through strategic prospecting and research.
• Develop and implement targeted outreach strategies to identify decision‑makers within prospect organizations.
• Maintain accurate records in our CRM system to ensure seamless handoffs to Account Executives.
• Collaborate with marketing to leverage campaigns and events for lead generation.
• Conduct thorough research on prospects to personalize outreach and increase engagement rates.
• Inbound Lead Qualification
  • Respond promptly to inbound leads—qualify them and book product tour meetings.
  • Conduct initial discovery calls to understand prospect needs and pain points.
  • Assess prospect fit against ideal customer profile criteria.
  • Articulate the value proposition of Lions Intelligence to different stakeholders.
  • Effectively communicate how our solutions address specific industry challenges.
• Performance & Reporting
  • Accurately forecast weekly and monthly performance metrics.
  • Track and report on key performance indicators (KPIs) including calls made, emails sent, meetings booked, and conversion rates.
  • Analyze performance data to continuously refine outreach strategies.
  • Participate in regular pipeline reviews with sales leadership.
  • Identify trends and opportunities to improve conversion rates.
• Sales Development
  • Overachieve on set KPIs to help drive your annual sales target.
  • Develop a deep understanding of the Lions Intelligence product suite and value proposition.
  • Stay informed about industry trends, competitor offerings, and market developments.
  • Collaborate with Account Executives to ensure smooth transition of qualified leads.
  • Participate in regular training to enhance product knowledge and sales techniques.
• Team Contribution
  • Actively promote and support diversity, equity, and inclusion within the team and in customer interactions.
  • Share best practices and learnings with the broader sales organization.
  • Contribute to a positive and collaborative team culture.
  • Participate in team meetings and brainstorming sessions.
  • Support company initiatives and represent the brand professionally at all times.

Required

• Bachelor's degree or equivalent experience.
• 1-2 years of experience in sales, business development, or related field.
• Excellent communication skills, both written and verbal.
• Strong organizational abilities and attention to detail.
• Proficiency with CRM systems (preferably Salesforce).
• Demonstrated ability to meet or exceed targets.
• Self‑motivated with a positive attitude and resilient mindset.

Preferred

• Experience in SaaS, market intelligence, or media/advertising industry.
• Knowledge of creative marketing landscape and agency/brand dynamics.
• Experience with outbound prospecting tools and techniques.
• Understanding of consultative selling approaches.
• Familiari…