Sales Representative

Who we are

At Vireo Health, we’re not just another cannabis company—we’re a movement. Founded by physicians and driven by innovation, we blend science, technology, and passion to create top‑tier cannabis products and experiences. Our team of 500+ bold creators and trailblazers are shaping the future of the industry, and we want you to be part of it.

We take pride in being one of the most diverse and inclusive workplaces in cannabis, fostering a culture where everyone belongs. Through employee engagement, community events, and non‑profit partnerships, we’re building more than a business—we’re building a community.

As we rapidly expand nationwide, we’re looking for talented, driven, and passionate people to join us. If you’re ready to turn your passion into a career, let’s grow the future together.

We are seeking an energetic and experienced Sales Representative to join our growing dynamic team! The Sales Representative will be responsible for establishing, developing, and growing wholesale sales through positive customer interactions, product training, and customer engagement. Additional responsibilities include spreading brand awareness and increasing wholesale sales through field marketing efforts, product training, and customer/patient engagement. This individual will achieve established sales targets by managing positive customer‑focused relationships with New York licensed medical and adult use marijuana dispensaries and staff, making a dominant presence by managing relationships with all New York licensed adult use and medical marijuana dispensaries and staff.

This position reports directly to the Head of Wholesale NY.

• Identify prospective customers, lead generation and conversion.
• Prospect and maintain a highly organized schedule of regular on‑site & off‑site staff education meetings and events.
• Analyze the market potential, track sales and plan a growth strategy.
• Continuously assess cold/warm/hot opportunities and prioritize your time and activities accordingly to hit your targets.
• Engage with buyers and schedule ongoing product engagement to ensure reorders.
• Coordinate sales efforts with team members and other departments. Collaboration and asking for help is a key to success.
• Develop strong working knowledge of the New York cannabis industry, Adult Use and Medical Marijuana Programs and understanding of the competitive market, keeping industry knowledge current and up to date.
• Demonstrate high motivation and desire to exceed goals.
• Identify and sustain key merchandising opportunities for accounts with dominant product placements and displays, ensuring execution and alignment with all sales programs.
• Present and discuss sales and marketing collateral, brand values, products, cultivar genetic information and value adds.
• Participate in operations planning by effectively communicating and maintaining inventory levels on all point‑of‑sale items and collateral.
• Serve and support Vireo as a brand representative for community outreach, industry events and trade shows as opportunities occur.
• Identify and follow up on leads via phone and email, documenting all attempts and outcomes of leads.
• Transport, set up, break down and maintain trade materials and table displays as needed.
• Maintain all applicable reports and records, including those mandated in NY.
• Be the local New York wholesale representative with extensive knowledge of specific items in the Adult Use and Medical Marijuana space.

• High School Diploma.
• Must be 21 years of age or older.
• 2+ years of formal sales/networking experience.
• 2+ years cannabis industry experience (preferred).
• Self‑starter who understands how to generate sales and drive sell‑through.
• Excellent verbal and written communication skills.
• Excellent presentation skills.
• Excellent collaboration skills.
• Proficient or working knowledge in Microsoft Office (Word, Excel, PowerPoint).
• Ability to work independently and as a team, both in person and remotely.
• Experience working in a sales role in a highly regulated industry preferred.
• Experience with sales management or CRM software preferred.
• Ability to cover upstate New York (Rochester,…