Growth Marketing Strategist; NYC Market

Building Link is the platform residential communities run on. For more than 25 years we have helped condos, co-ops, HOAs, and multifamily properties operate their buildings, communicate with residents, and deliver a better living experience — with 96%+ client retention and a footprint across the US, Canada, Australia, Ireland, and the UK. New York is our largest and most dense market.

Our growing product family includes core property-management software plus newer products such as Tipping Link (digital staff tipping) and Key Link.

We are hiring an Account-Based Marketer to own revenue growth inside the Greater NYC market. You will spend most of your time deepening and expanding our existing customer relationships — sellingadditionalproducts and driving portfolio penetration — and theremainderwinning new logos in the same market.

You'llstart with the account-based programwe'vebuilt in Hub Spot and Salesforce and help grow it across email, digital, direct mail, events, and content.

You will run focused, account-based plays: research the account, engage the right decision-makers, and move revenue forward, working closely with Customer Success and Sales. This is an East Coast based marketing role.

You'llcreate and nurture demand, and our Sales teamwill runthe sales conversations.

An advanced-levelfluencyin

HubSpotis a requirementofthis position.

• Own the NYC growth plan: which accounts, segments, and products to prioritize, withmultiplecampaigns running throughout the year
• Grow existing customers by drivingupsell and cross-sellofadditionalproducts and modules (such asKeyLink,Tipping Link, andManageHOA) and expanding single-building relationships into full management-company portfolios.
• Win new logos through expansion playswith account-based programs aimed at priority buildings and management companies not yet on Building
  
  Link.
• Build and run multi-channel campaigns in
  
  HubSpot, personalized by account, persona, and product.
  
  Utilizing AI andautomationsto turn it into an autonomous ABM marketing machine.
• Use data toidentifywhere to focus, test channels, offers, and messaging to understand what drives pipeline, and use those insights to forecast marketing impact for stakeholders.
• Partner with Customer Successto spot expansion signals and coordinate timing, and with Sales on larger opportunities and handoffs.
• Own attribution and reporting on marketing-sourced pipeline and revenue.

• 3 to 5 years in B2B marketing (ABM, demand generation, growth, or lifecycle), including owning a program, segment, or market on your own.
• A track recordof growing revenue inside existing accounts and generating new pipeline.
• Hands-onHubSpotexperience. You build your own campaigns and are comfortable working inHubSpot,Salesforce, and Product data.
• Analytical. You set goals in pipeline and revenue, test what works, and can explain the results.
• A clearcommunicatorwho can tailor a message to a board member, a property manager, or a management-company executive.
• Strong knowledge of the Greater NYC market, market terminology,and the ability to build relationships with local property and management-company decision-makers.
• Property management or Prop Tech experience is a strong plus.

Our partnership with Bregal Sagemount brings the resources and stability of an established company, while our startup mindset keeps us curious, energetic, and passionate about what we do.

• Annual base salary: $95,000 - $105,000
• Annual Bonus Eligible
• Remote First, Flexible PTO, Birthday Holiday, Summer Fridays
• Paid Parental Leave, Bereavement Leave
• Medical, Dental, & Vision benefits, Company sponsored HRA, Short Term/Long Term Disability, Life Insurance
• 401k with 4% matching
• Company Events,…