Agentic Growth Marketer

Icreon is looking for an Agentic Growth Marketer who combines demand-generation experience, agentic workflow and agent development, commercial instinct, and B2B market knowledge.

You will build and own the systems and workflow that generate demand across outbound, content, social, website, SEO/GEO, email, and AI-powered automation. You will connect the technical infrastructure behind these channels with measurable commercial outcomes such as qualified interest, booked meetings, and pipeline. You will sit embedded with Sales, working directly on account-based pursuits, outbound campaigns, and content that creates commercial momentum.

You are measured on pipeline, not impressions.

This is a highly autonomous, hands-on builder role for someone who enjoys moving from an idea to a working system and then proving its commercial impact with data.

Reports To:

Marketing Head

Location:

New York, NY (Hybrid in office minimum 3 days a week, 2 days remote) Structure
Individual contributor Type:
Full-Time

Inbound Pipeline — Design, build, and run campaigns that generate qualified pipeline for Sales. Own the sequencing, targeting logic, messaging, and iteration cadence.

Account-Based Pursuit Support — Work directly with Sales on specific account targets. Build personalized outreach, research dossiers, and campaign assets for named accounts Icreon is actively pursuing.

Content as a Pipeline Tool — Produce content — posts, articles, case studies, thought leadership — explicitly designed to create commercial conversations, not brand awareness. Every piece has a target audience and an intended next action.

SEO and Web Presence — Own Icreon's search presence as a demand channel. Identify gaps, build content against them, and measure what drives inbound from the right buyer profiles.

Marketing Infrastructure — Own the toolstack: CRM hygiene, sequencing tools, enrichment, automation, analytics. Build workflows that eliminate manual effort and surface signal from noise.

This role is embedded with Sales — not adjacent to it. In practice that means:

• Weekly alignment with Sales on active target accounts and pursuit priorities
• Building and iterating outbound sequences across email and Linked In
• Producing account-specific research and personalization assets for high-priority pursuits
• Running content distribution with deliberate targeting, not broadcast logic
• Reporting on pipeline contribution — not vanity metrics

Experience

• 3+years in a GTM, growth, demand generation, or revenue marketing role — ideally in B2B services, consulting, or technology
• Hands-on experience building and running outbound campaigns with measurable pipeline outcomes
• Demonstrated ability to produce content that drives commercial outcomes, not just engagement
• Familiarity with modern GTM tooling across enrichment, sequencing, automation, and CRM

Capabilities

• Demand Generation - You are commercially oriented and understand what Sales needs and translate that into GTM execution
• Systems thinker — you build repeatable infrastructure, not one-off campaigns
• Technically comfortable — you can configure tools, build automations, and connect APIs without needing an engineer
• Strong writer — you produce sharp, specific, human-sounding outreach and content at speed
• Analytically honest — you measure what matters and kill what doesn't work

AI Fluency

This role exists because AI has fundamentally changed what one person can execute. We expect this person to be operating at the frontier of that — not experimenting with it. Specifically:

• Prospecting and enrichment — Builds Clay workflows that pull from multiple data providers (Apollo, Cognism, Clearbit), layer in trigger signals (funding events, job…