Account Manager

Account Manager Remote (US) | Account Management A bit about us

Ground Truth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.

With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.

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At Groundtruth, we believe that innovative technology starts with the best talent and have been ranked one of Ad Age's Best Places to Work in 2021, 2022, 2023, & 2025! Learn more about the perks of joining our team here.

Account Managers at Ground Truth are product experts that work in tandem with our Account Executives to keep our client's success at the core of everything they do. Account Managers are expected to provide the highest level of strategic pre-sale planning (account planning/media planning) and post-sale (insights) customer support, while remaining focused on driving client KPIs. The Account Manager will provide superior customer service, resulting in the flawless execution of their campaigns against their client's KPIs.

This role requires a high degree of customer focus, standards of communication, numerical analysis, and project management.

• Own pre- and post-sale operational support for the direct sales organization in a fast-paced, client-facing environment, managing priorities and meeting deadlines effectively
• Utilize campaign data, analytics, and insights (i.e. best practices, historical performance data, case studies, analytics tools, and campaign history) to inform strategy
• Enhance account team and client knowledge by building strategic account plans and driving successful sales strategies
• Translate data into compelling narratives through reportable insights, wrap-up reports, and quarterly business reviews
• Develop and maintain strong customer relationships, acting as a key point of contact for clients (both direct and via media agencies and trading desks)
• Actively participate in client meetings, clearly articulating opportunities and aligning solutions to client objectives using Ground Truth's product suite
• Identify and drive upsell opportunities by proactively recognizing client needs and influencing investment decisions
• Support the Account Executive throughout the sales process while helping solve challenges, take ownership of outcomes, and navigate client stakeholders

This is our ideal wish list, but most people don’t check every box on every job description. So, if you meet most of the criteria below and are excited about the opportunity, and willing to learn, we’d love to hear from you.

• 1-2 years of media experience in a client-facing or fast-paced environment
• Bachelor's Degree or 3+ years of experience in a related field (ad tech, customer success, project management)
• Strong analytical and problem-solving skills, with the ability to interpret data, draw conclusions, and make recommendations
• Excellent organizational and project management skills, with the ability to prioritize and deliver high-quality work on time
• Strong written and verbal communication skills, with confidence engaging stakeholders at all levels
• A strategic mindset, with the ability to understand and articulate sales opportunities at a client level
• Adaptability and flexibility to pivot quickly in response to evolving business needs
• Proficiency in Office Suite, PowerPoint or Keynote, and Salesforce
• Technical aptitude with a…