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Regional Sales Director; Mid-Market; East; CST + EST

Job in New York, New York County, New York, 10261, USA
Listing for: LIVELY
Full Time position
Listed on 2026-10-11
Job specializations:
  • Sales
    Sales Representative, Business Development, B2B Sales, Sales Development Rep/SDR
Salary/Wage Range or Industry Benchmark: 110000 - 130000 USD Yearly USD 110000.00 130000.00 YEAR
Job Description & How to Apply Below
Position: Regional Sales Director (Mid-Market) - East (CST + EST)
Location: New York

Regional Sales Director (Mid-Market) - East (CST + EST)

United States - Remote

About Lively

Lively set out to raise the bar on benefit solutions, because we believe no one should have to sacrifice personal wellness for financial wellness. While traditional benefits focus more on transactions and less on the humans using them, Lively harnesses user-centric design and innovative technology to deliver an effortless experience for employers and account holders alike. Our modern HSA is consistently top-rated, and we have since expanded our offerings to provide a full suite of other benefits and services for companies, consumers, and financial institutions.

Lively is a remote-first company, headquartered in San Francisco with employees across the US. Come join us and help make getting the value out of your benefits as simple as it should be.

Job Description

We are seeking a driven, ambitious, and intellectually curious Mid-Market Regional Sales Director to sell Lively’s benefits solutions (HSA, FSA, HRA, Lifestyle Spending Accounts, Commuter, COBRA and more)! This role is focused on winning employer clients between 250-3,000 benefits eligible lives and driven through benefits brokers and consultants. You will identify, source, and close good-fit employer prospects using strong consultative selling skills, and contacting warm inbound leads.

You will conduct discovery, online and mobile demos, handle objections, negotiate contracts, and close-win business. You’ll drive self-sourced leads for your pipeline, while also partnering closely with internal stakeholders to achieve team goals.

You will execute on a territory plan to deliver maximum revenue potential. This role is a mix of transactional and solutions-oriented sales motions, so the ideal candidate must be able to adapt based on the prospect.

Responsibilities:

  • Drive new business sales within your territory
  • Day-to-day management of all sales activity in your assigned territory
  • Meet or exceed personal sales quotas and activity metrics
  • Conduct outbound phone and email sales discussions with prospective employee benefits brokers and employers
  • Drive sales strategies by developing and expanding employee benefits broker channel relationships
  • Map out various decision-makers and influencers needed to close deals, effectively engaging all to win new business for Lively
  • Manage a pipeline of leads and opportunities to identify, engage, and develop relationships with brokers
  • Partner with marketing and product departments to execute sales strategy as the company introduces enhancements to existing solutions and/or releases new products
  • Provide market feedback to help further refine our ideal customer profile across industries within the employee benefits broker channel

Skills & Experience

  • 3+ years of experience as an account executive in SaaS, HR-tech, or benefits industries; having previously sold through employee benefits brokers
  • Full-cycle selling from generating opportunities through close-winning business
  • Proven track record of meeting or exceeding quota and outperforming activity metrics
  • You are a relentless hunter conducting significant outbound activities including calls, emails, in-person meetings, events, etc.
  • Must be proficient in Salesforce CRM, as well as other sales automation softwares to support a modern sales approach (Gong, Linkedin Sales Navigator)
  • Working knowledge of health insurance (Consumer Driven Health) or employee benefits is required; previous brokerage and/or consultant experience is a plus
  • Desire and commitment to do what it takes to be successful in sales
  • Impeccable presentation skills with the ability to influence and engage various audiences
  • Experience building out a territory and creating new business opportunities
  • Highly interpersonal,…
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