Director, National Sales

CSMG is seeking a highly motivated and experienced Director, National Sales to lead the development and execution of national sponsorship and partnership sales across CSMG’s growing portfolio of sports, esports, media, and entertainment properties.

This role will be responsible for identifying and cultivating national brand relationships, developing strategic partnership opportunities, managing the sales pipeline, and driving revenue across CSMG’s portfolio. The ideal candidate is a proven sales professional with strong relationships across brands, agencies, and the sports and entertainment ecosystem, combined with the ability to develop creative, data-driven partnership solutions.

The Director, National Sales will work closely with CSMG’s Sponsorship Sales, Business Intelligence, Media Rights, and leadership teams to translate CSMG’s assets and audience into compelling commercial opportunities for national brands.

New York/Connecticut Based (Hybrid Position)

Develop national sponsor ships and partnerships across CSMG properties, events, media platforms, and strategic initiatives

Develop and maintain a robust pipeline of prospective national brands, agencies, and commercial partners

Identify new business opportunities through proactive prospecting, networking, industry relationships, and market research

Build relationships with decision-makers across brands, agencies, and marketing organizations

Develop customized partnership opportunities based on brand objectives, target audiences, and business goals

Own the sales process from prospecting and initial outreach through proposal development, negotiation, and close

Understand client objectives and translate them into actionable partnership opportunities

Consistently work toward and achieve individual and team revenue goals

Develop creative sponsorship packages incorporating media, content, events, experiential activations, digital/social assets, and other commercial opportunities

Work with internal and external teams to develop compelling pitch decks, proposals, and partnership presentations

Identify opportunities to package assets across multiple CSMG properties to create larger national partnerships

Stay current on sponsorship trends, brand priorities, category spending, and competitive activity across sports, esports, gaming, entertainment, and media

Maintain accurate and up-to-date sales activity, pipeline, forecasting, and prospect information within CSMG’s CRM

Provide regular reporting on pipeline development, opportunities, revenue projections, and sales activity

Establish clear priorities and next steps for active prospects and opportunities

Work collaboratively with leadership to forecast revenue and identify areas of opportunity

Develop and maintain a disciplined national sales process from prospect identification through close

3+ years of experience in sponsorship sales, sports sales, media sales, advertising, partnerships, or a related commercial role

Proven track record of generating revenue and closing national sponsorship or partnership deals

Strong understanding of the sports, entertainment, media, gaming, and/or esports landscape

Demonstrated ability to independently prospect, develop relationships, negotiate, and close business

Excellent communication, presentation, negotiation, and relationship-building skills

Strong business development mindset with the ability to identify and pursue new opportunities

Highly organized and capable of managing multiple prospects, proposals, and sales cycles simultaneously

Comfortable working in a fast-paced, entrepreneurial environment

Proficiency with CRM systems, Microsoft Office, and presentation software

Willingness to travel for industry meetings, events, conferences, and client engagements