Sales Director

We are partnering with a leading non-alcoholic beverage organization seeking a proven sales leader to oversee a large-scale commercial operation across a multi-site distribution network. This is a high-impact leadership role designed for an experienced Director-level professional who has successfully led sales organizations within the beverage industry and understands the complexities of DSD, route-to-market execution, and retail growth strategies.

The ideal candidate will have a track record of driving volume, revenue, and profitability while developing high-performing sales leadership teams and strengthening customer partnerships across key retail channels.

• Lead a team of Sales Managers and field sales leaders across a significant geographic territory.
• Own sales performance, volume growth, market share expansion, and revenue goals.
• Manage P&L performance, budgeting, forecasting, and operational efficiencies.
• Drive execution of DSD and route-to-market strategies to maximize customer service and sales productivity.
• Develop and execute annual business plans, growth initiatives, and go-to-market strategies.
• Build strong relationships with major retail, grocery, convenience, and food service customers.
• Partner cross-functionally with operations, supply chain, finance, and merchandising teams to ensure flawless execution.
• Coach, mentor, and develop sales leadership talent while building a culture of accountability and performance.
• Utilize data, market insights, and technology platforms to improve sales effectiveness and territory performance.
• Lead strategic planning efforts focused on distribution gains, promotional execution, and profitable growth.

• Bachelor's degree required.
• 8+ years of progressive leadership experience within the non-alcoholic beverage industry.
• Proven success managing Sales Managers, District Managers, or regional sales leadership teams.
• Strong experience operating within a DSD environment.
• Demonstrated ownership of sales budgets, forecasting, and P&L performance.
• Experience driving growth across grocery, convenience, mass retail, club, or food service channels.
• History of delivering measurable volume and revenue growth.
• Strong commercial acumen with the ability to balance strategic initiatives and day-to-day execution.