Sales Director, Sports Measurement Solutions

Location: New York

Company Description At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution.

When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description With our expansive suite of Sports measurement products and services, Nielsen is uniquely positioned to provide insights and intelligence which help drive more effective decision making for our clients. Nielsen is seeking a strategic Sales Lead to champion our Sports Measurement Solutions portfolio. This leadership role is pivotal in driving new business acquisition and strategic expansion across our marquee portfolio of global brands, agencies, and publishers.

Reporting to the VP of Global Product Sales, you will architect and execute the U.S. commercial strategy for this pillar, leveraging deep market insight to empower clients to optimize their sponsorship investments and deepen fan engagement. By orchestrating cross-functional expertise, you will deliver sophisticated, data-driven solutions that align with client marketing objectives and fuel sustainable revenue growth. Responsibilities Strategic Leadership & Sales Strategy Drive Revenue Growth:
Define and execute the U.S. sales strategy for the Sports Measurement product portfolio, aligning efforts with company-wide commercial objectives. Achieve aggressive revenue and quota targets through disciplined, high-impact sales motions focused on new logo acquisition and strategic expansion of existing accounts.

Product Advocacy &

Innovation: Act as a key stakeholder in product development by identifying market gaps, advocating for product enhancements, and collaborating with cross-functional teams (Product, Technology, Operations) to launch new capabilities that drive revenue and client satisfaction.

Executive Relationship Management:
Build trusted, senior level relationships with key clients, partners, and stakeholders, fostering deep, long-term partnerships across client organizations.

Industry Thought Leadership:
Represent Nielsen at industry and client events, serving as a primary advocate and contributor to marketing and communication initiatives.

Client Strategy & Deal Management Consultative Sales & Negotiation:
Lead the end-to-end sales lifecycle—from prospecting to closing various deal types, including complex, multi-year master agreements. Utilize deep industry expertise and Nielsen’s suite of solutions to demonstrate value, address specific business objectives, and drive revenue growth.

Sales Forecasting:
Provide detailed and accurate forecasts on a weekly, monthly, quarterly and annual basis.

Expert Client Engagement:
Provide authoritative product expertise during high-stakes pitches, translating complex technical insights into clear ROI based value propositions for brands, agencies, and publishers.

Cross-Functional Collaboration:

Coordinate with internal partners (Account Management, Legal, Finance, Consulting & Research) to develop proposals, manage pricing, and ensure high-quality delivery across all client projects.

Team Leadership & Operational Excellence Mentor & Lead:
Develop and inspire a team of sales professionals, fostering a culture of accountability, integrity, and operational excellence.

Performance Management:
Set clear goals and KPIs,…