Sales Director, LATAM

The Director of Sales, LATAM is responsible for developing and executing Amsino’s commercial growth strategy across Latin America. This role provides leadership for all sales activities within the region, including distributor management, key account development, strategic market expansion, contract negotiations, and revenue growth initiatives across acute and non-acute healthcare markets.

The Director will drive profitable growth by building strong relationships with distributors, healthcare providers, supply chain leaders, government organizations, group purchasing organizations, and key clinical stakeholders. The position is accountable for achieving or exceeding annual sales, profitability, and market share objectives while strengthening Amsino’s position as a trusted provider of disposable medical devices and medical consumables throughout Latin America.

• Develop and execute annual and multi-year strategic business plans for the LATAM region.
• Establish revenue, profitability, market share, and growth objectives aligned with corporate goals.
• Own the regional annual operating plan, sales forecast, pipeline management process, and business performance reporting.
• Identify new market opportunities, product line extensions, channel partnerships, OEM and private-label opportunities, and other strategic growth initiatives.
• Develop market segmentation and expansion plans for priority countries, healthcare systems, and customer segments.
• Lead regional pricing, contracting, and commercial strategy to support growth while protecting gross margin.

• Develop and maintain strategic relationships with distributor owners, executives, commercial leaders, category teams, and field sales organizations.
• Establish measurable performance expectations, sales targets, key performance indicators, and market development plans for channel partners.
• Conduct regular and quarterly business reviews to assess performance, pipeline development, inventory, forecast accuracy, and growth opportunities.
• Evaluate channel coverage and recruit, onboard, or optimize distributor partners to improve market penetration and customer engagement.
• Support distributor sales teams through field coaching, product training, joint customer calls, and strategic account planning.
• Create a collaborative, accountable, and transparent working environment across Amsino and its LATAM distributor network.

• Develop relationships with key hospital systems, private healthcare networks, government health authorities, regional GPOs, buying groups, and non-acute providers.
• Engage supply chain executives, procurement leaders, operating room supervisors, infection prevention teams, emergency departments, nursing leadership, respiratory care leaders, and other clinical stakeholders.
• Lead strategic account planning, product evaluations, conversions, competitive displacement initiatives, contract negotiations, and pricing discussions.
• Present and demonstrate Amsino-branded products to end users in hospitals and other healthcare settings.
• Conduct and manage in-service education and product training programs within the region.
• Expand Amsino’s presence across acute care, alternate-site care, home healthcare, government healthcare systems, and private healthcare networks.

• Drive product conversion initiatives and competitive displacement opportunities across the medical consumables’ portfolio.
• Collect, analyze, and communicate market intelligence, including competitive pricing, product literature, product samples, customer insights, tender activity, and emerging market trends.
• Maintain disciplined CRM…