Sales Director - Baked Goods

Location:

Orlando, FL region Relocation Assistance:
Available Industry: Baked Goods

We are partnering with a growing baked goods manufacturer to identify a Sales Director who can help accelerate the company's growth across the U.S. retail landscape. This is a hands-on, individual contributor sales role with significant ownership over customer development and a clear opportunity to grow into broader commercial leadership as the business scales. The immediate focus will be on expanding the company's presence across Club, Mass and Retail , developing relationships with key buyers, identifying new customer opportunities and building a sustainable pipeline of national and regional accounts.

Over time, this individual will have the opportunity to take on greater responsibility for broker strategy and leadership, national and regional account management, and broader sales strategy . We are looking for a commercially driven sales professional who is comfortable opening doors, developing relationships and turning retail opportunities into profitable, long-term partnerships.

Develop and execute sales strategies to expand the company's presence across Club, Mass and Retail channels . Identify and pursue new customer opportunities across national and regional retailers. Develop relationships with key retail buyers, category managers and decision-makers. Build account-specific strategies focused on distribution, assortment, velocity, promotional activity and profitable growth. Identify whitespace opportunities within existing accounts and develop plans to increase distribution and share of business.

Lead customer presentations, line reviews, product introductions and commercial negotiations. Develop compelling selling stories using consumer, category and customer data.

Build and manage a pipeline of prospective national and regional retail accounts. Develop annual and long-term account plans for priority customers. Work closely with leadership to establish pricing, volume, margin and growth objectives. Support negotiations around pricing, promotions, distribution and new product launches. Develop strong relationships across customer buying, merchandising, supply chain and other relevant functions. Monitor account performance and proactively identify opportunities, risks and corrective actions.

Build and maintain relationships with brokers, distributors and other sales partners. Establish clear expectations, priorities and objectives for external partners. Work with leadership to develop the company's broader broker strategy as the business expands. Over time, assume greater responsibility for broker selection, management, performance and commercial strategy . Ensure brokers and external partners are aligned with customer priorities and company growth objectives.

Partner closely with Operations, Supply Chain, Finance, Marketing and R&D to ensure customer opportunities can be executed effectively. Provide accurate sales forecasts and customer-level volume assumptions. Partner with Operations and Supply Chain around new account launches, production requirements and customer service. Monitor trade spend, pricing, margins and overall account profitability. Provide regular updates to senior leadership on pipeline development, customer activity, opportunities and risks.

Represent the company at customer meetings, industry conferences and relevant trade shows.

As the company continues to grow, this individual will have the opportunity to play an increasingly important…