Sales Manager

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Sandestin Golf and Beach Resort, Miramar Beach, FL, US

Sandestin Golf & Beach Resort is looking for a driven, outgoing Sales Manager who knows how to find business, build relationships, and close the sale. This is a hands-on sales position responsible for actively generating new group business and growing revenue across Sandestin’s extensive meeting, conference, event, and resort offerings.

The ideal candidate is a hunter, not someone waiting for leads to come in— someone who is comfortable picking up the phone, making cold calls, developing new accounts, asking for the business, and following through until the contract is signed. This person will actively target corporate meetings, conferences, conventions, associations, sports groups, weddings, reunions, social groups, military groups, and other group segments that can generate room nights, meeting space, food & beverage, and resort revenue.

• Develop and execute a proactive sales plan focused on new business development and revenue growth.
• Make consistent outbound calls, cold calls, emails, and prospecting efforts to identify and develop new group accounts.
• Research and target companies, associations, meeting planners, sports organizations, event planners, tour operators, universities, clubs, and other potential group clients.
• Generate leads and aggressively pursue opportunities from initial contact through contract and final booking.
• Solicit and secure meetings, conferences, conventions, corporate retreats, sports tournaments, team travel, weddings, reunions, social groups, and other group business.
• Build a strong pipeline of qualified prospects and maintain accurate records of sales activity, opportunities, and expected revenue.
• Conduct sales presentations, property tours, site inspections, client meetings, and virtual presentations.
• Identify opportunities to sell the full Sandestin experience, including accommodations, meeting space, banquet and catering services, golf, recreation, resort amenities, and other experiences.
• Develop relationships with meeting planners and decision-makers and become a trusted resource for their future events.
• Participate in trade shows, networking events, sales missions, industry events, client entertainment, and community activities to generate business.
• Make sales calls and visits within assigned markets and travel as needed to develop accounts.
• Work closely with Conference Services, Catering, Revenue Management, Reservations, Marketing, Golf, F&B, and Resort Operations to ensure a seamless group experience.
• Respond quickly and professionally to RFPs, inquiries, proposals, and leads.
• Negotiate rates, packages, contracts, and concessions while protecting the resort's revenue goals.
• Track pace, production, conversion, room nights, average rate, total revenue, and other key sales metrics.
• Maintain an active account base while continually adding new prospects and accounts to the pipeline.
• Conduct regular follow-up with prospects and clients to maximize repeat and referral business.
• Identify opportunities to increase group revenue through upselling, additional room nights, meeting space, F&B, activities, golf, and resort experiences.
• Maintain current knowledge of competitors, market trends, group demand, and local/regional business opportunities.
• Represent Sandestin professionally and enthusiastically both on and off property.

This position is expected to be results-driven and highly accountable for sales production.

• Meet or exceed established monthly, quarterly, and annual sales goals.
• Maintain…