Director, Tourism Group Sales & Strategy

Brooklyn Sports & Entertainment creates bold, authentic, and unforgettable experiences that redefine sports, entertainment, and hospitality, The Brooklyn Way. As the parent company of marquee properties including the Brooklyn Nets, NY Liberty and Barclays Center, Brooklyn Sports & Entertainment operates at the intersection of live entertainment, premium hospitality, and community engagement.

As it expands its existing portfolio, Brooklyn Sports & Entertainment now includes BK Mag, Brooklyn Wine Club, and a hospitality business developing several location-based entertainment properties.

Whether on the court, on stage, or in the workplace, Brooklyn Sports & Entertainment is driven by a pursuit of excellence—constantly evolving, innovating, and pushing boundaries to elevate its business and expand its fan base. The company is deeply committed to fostering a culture of belonging and inclusion, both internally and across its communities, ensuring that every interaction reflects its values of growth mindset, integrity, accountability and care.

• Integrity:
  Be intellectually honest at all times. Demonstrate the highest professional and ethical standards.
• Care:
  Care for everything and everyone around us. Practice empathy, respect, and inclusion to promote an environment of excellence and success.
• Growth Mindset:
  Develop ourselves and those around us. Experiment, learn, and improve from everything we do.
• Accountability:
  Deliver on our word, take responsibility for our actions, and work in the interest of our team.

Brooklyn Sports & Entertainment is seeking a Director, Tourism Group Sales & Strategy to build and lead the overarching Tourism Group Sales strategy while overseeing a team of 2–5 Account Executives. You will drive revenue across the Brooklyn Nets, New York Liberty, Barclays Center events, and other entertainment properties through travel-trade group sales, partnerships, OTA/API distribution, and direct sales.

This role will report to the Senior Director, Group Sales & Tourism.

• Design the team's structure and operating model, scaling from 2 to as many as 5 representatives as the business grows.
• Recruit, onboard, train, and manage tourism sales representatives.
• Decide where to focus: which markets, which channels (direct, travel-trade, OTA, API), which partners are worth the investment.
• Coach on pipeline development, forecasting, and account growth; conduct regular reviews.
• Define staffing needs and timing for team expansion as new properties and markets are added.
• Build and execute an annual tourism sales plan aligned to revenue goals.
• Identify high-potential domestic, international, and travel-trade markets.
• Develop a scalable, multi-property sales approach (sports/entertainment as part of the NYC visitor itinerary).
• Oversee group sales reservations and ensure prompt response to inquiries via website, email, phone, and chatbot.
• Build the department's sales process from prospecting through fulfillment, reporting, and renewal.
• Review, negotiate, execute, and manage partnership and distribution contracts in collaboration with Legal, Finance, and relevant business stakeholders.
• Maintain and update the department's SOP manual for consistency across the team.
• Ensure accurate account, opportunity, and forecast data in Salesforce.
• Drive in person lead generation strategy including hosting familiarization tours, coordinate trade shows, sales missions, and client events.
• Oversee team adoption of Salesforce, ticketing, and work-management platforms, including system updates.

• Serve as primary liaison between Tourism Sales and Ticket Sales, International Marketing, Partnerships, Finance, Legal, Event Ops, Guest Experience, and…