Founding Director, Dealer Partnerships

Ridero is building the infrastructure layer for automotive leasing.

Our platform connects dealers and lenders to make lease programs easier to launch, distribute, and originate across new and used vehicles. We work directly with automotive retailers and financial institutions to bring new financing options to the point of sale.

We’re growing quickly and are looking for a
Founding Director of Dealer Partnerships
to build and own our dealer growth function.

This is an early, high-impact commercial role at Ridero.

You will be responsible for expanding Ridero’s dealer network and, just as importantly, making those partnerships successful after launch. That means developing relationships with dealer groups, getting agreements signed, launching rooftops, training dealership teams, and driving sustained utilization of the platform.

You won’t inherit a mature sales organization or a rigid playbook. You’ll work directly with the founders to build one.

This role is ideal for someone who understands how dealerships actually operate, knows how to build credibility with dealer principals and senior operators, and is comfortable spending significant time in stores with sales managers, F&I teams, and frontline employees.

• Build and manage Ridero’s pipeline of dealer groups and automotive retailers
• Develop relationships with dealer principals, ownership groups, executives, GMs, sales leadership, and F&I teams
• Own the dealer partnership process from initial conversation through signed agreement and launch
• Identify and pursue multi-rooftop and enterprise dealer opportunities
• Lead onboarding and rollout across new dealer groups
• Spend time in dealerships understanding workflows and removing barriers to adoption
• Train dealership teams on Ridero and develop repeatable processes that drive utilization
• Track dealer performance and identify opportunities to increase originations across each account
• Develop expansion strategies for moving successful pilots into additional rooftops
• Represent Ridero at dealer meetings, industry events, conferences, and partner meetings
• Build the processes, CRM discipline, reporting, and sales playbooks that will eventually support a larger dealer partnerships organization
• Help recruit and develop future members of the Dealer Partnerships team
• Bring direct market feedback back to Product and Engineering to shape the platform around real dealership workflows

• 5+ years of experience in automotive retail, automotive finance, dealer partnerships, dealer development, or automotive technology
• Existing understanding of dealership operations and the automotive retail ecosystem
• Demonstrated ability to build relationships with senior dealership decision-makers
• Experience selling or deploying technology, financial products, or services into dealerships
• Strong commercial instincts and comfort negotiating partnerships
• Ability to move between an executive meeting and a dealership sales floor without missing a beat
• Willingness to travel frequently and spend meaningful time with dealer partners
• Highly entrepreneurial and comfortable operating without an established playbook
• Strong ownership mentality — you care about whether a dealer actually produces, not simply whether they signed a contract
• Social media presence is huge plus

Success isn’t measured by the number of dealer logos signed.

It’s measured by building a network of
highly engaged dealer partners that consistently originate business through Ridero.

You’ll be expected to grow the number of active rooftops, increase utilization within existing accounts, expand successful partnerships across dealer groups, and ultimately build a repeatable dealer growth engine.

Ridero is a venture-backed startup with an incredibly strong network of partners and integrations baked in, making this role unique in that the infrastructure is in place to scale immediately. You’ll join Ridero at a stage where an individual hire can materially shape the company.

You’ll work directly with the founders, have significant ownership over our go-to-market strategy, and help build the dealer network that becomes the foundation of the business.

This is a role for someone who wants to build the function, and have fun while doing it.