Agency Partnerships

ReachTV is the leading streaming television network for travelers, reaching millions of high-value consumers across North America's busiest airports. Through premium live sports, entertainment, news, and original programming, ReachTV connects brands with influential audiences during one of the most valuable moments in the consumer journey.

As we continue to expand our partnerships across sports, media, data, and technology, we're seeking a strategic sales leader to deepen relationships with the world's largest media agencies and accelerate enterprise revenue growth.

The Agency Partnerships role is responsible for driving ReachTV's agency strategy and revenue growth across major holding companies and independent agencies. This person will build executive-level relationships, develop scalable partnership frameworks, and position ReachTV as a strategic media partner across brand investment, programmatic, sports sponsor ships, data, and innovation.

This role serves as the face of ReachTV within the agency community and works cross-functionally with Sales, Marketing, Product, Data, Programming, and Operations to unlock new revenue opportunities.

• Own executive relationships across major agency holding companies including Omnicom, Publicis, WPP, IPG, Dentsu, Horizon, Stagwell, Havas, and independent agencies.
• Develop annual agency partnership plans aligned to revenue objectives.
• Expand ReachTV's presence with agency investment, activation, strategy, and innovation teams.
• Represent ReachTV at key industry events including Cannes Lions, CES, Advertising Week, ANA, 4A's, and agency forums.

• Drive enterprise revenue through agency partnerships and strategic marketplace agreements.
• Identify opportunities across live sports, sponsor ships, digital video, airport media, CTV, experiential, and integrated solutions.
• Build multi-year strategic partnerships with agency holding companies.
• Collaborate with category sales leaders to accelerate pipeline and close enterprise opportunities.

• Partner with agency leadership to develop innovative media solutions leveraging:
  • Live sports
  • Data and audience targeting
  • Measurement solutions
  • Programmatic activation
• Create joint business plans with top agency partners.
• Identify opportunities for preferred vendor status and annual investment commitments.

• Collaborate closely with Product, Marketing, Research, Data, and Programming teams.
• Provide agency insights to influence product development and packaging.
• Develop agency education initiatives and sales enablement materials.

• Serve as a thought leader on the future of travel media, live sports, and premium video.
• Represent ReachTV in executive meetings, industry panels, and client events.
• Monitor industry trends, competitive activity, and emerging technologies..

• 12+ years of media sales, agency partnerships, or enterprise sales experience.
• Deep relationships across agency holding companies and investment leadership.
• Proven success selling premium video, CTV, digital media, social, sponsor ships, or integrated marketing solutions.
• Strong understanding of agency planning, investment, programmatic buying, and measurement.
• Experience negotiating enterprise partnerships and multi-million-dollar agreements.
• Executive presence with exceptional communication and presentation skills.
• Ability to influence cross-functional stakeholders and drive organizational alignment.

• Experience working with sports media, streaming platforms, or premium video publishers, social media.
• Knowledge of airport media, DOOH, or place-based advertising.
• Familiarity with audience data, attribution, and measurement platforms.
• Experience working within agency councils, joint business planning, or marketplace negotiations.

• Enterprise partnership development
• Multi-year strategic agreements secured
• Pipeline growth across agency accounts
• Executive engagement with holding companies
• Client retention and expansion

• Entrepreneurial mindset with the ability to build new revenue streams.
• Strategic thinking balanced with execution.
• Passion for innovation and challenging traditional media models.
• Collaborative working style.
• Ability to thrive in a fast-growing, high-performance environment.

This is an opportunity to shape the future of one of the fastest-growing premium media platforms in the industry. You'll work alongside an experienced…